Drei sets new standards: The introduction of 5G+ is revolutionizing the mobile Internet.
Challenge
With the introduction of 5G+, Hutchison Drei Austria is once again taking on a pioneering role in the Austrian telecommunications market.
5G+ is the latest Internet technology and stands for 5G Standalone. This makes it possible to guarantee a certain bandwidth in the mobile network for the first time in Austria. This gives users stable Internet access and, in contrast to fiber optics, an inexpensive alternative.
This complex technological innovation had to be presented as simply and comprehensibly as possible for end consumers.
FIX 5G+: When the internet answers.
Solution
In recent years, the internet has manifested itself - almost like a family member - as an indispensable part of everyday life.
To pick up on this, we portray the "Internet" as a person who faces up to the demands and questions of previously dissatisfied users. Of course, thanks to 5G+ - the first mobile internet with guaranteed bandwidth - each of these demands can be answered with a confident "FIX." (meaning sure/fixed in German).
Results
"Today everyone talks about the Internet, but only we at Drei talk to the Internet - this is how the campaign succeeds in humorously addressing the desire for a more modern, stable Internet."
Senior Head of Digital, Brands & Communication
Hutchison Drei Austria GmbH
"FIX is the Austrian answer to all our questions, demands and wishes for the Internet. Not only in the overall communication of the campaign, but above all as an innovative product from Drei."
Wien Nord Serviceplan
Key Takeaways
#1
Targeted approach to the target group.
#2
Drei's expertise in 5G expansion expanded.
#3
Simple communication in a nutshell, is surely ("FIX") effective.
