YO without sugar: out-of-home campaign provides refreshment with product samples

Outdoor advertising with drinks samples - the May campaign for the new YO without sugar syrup from Eckes-Granini shows why outdoor advertising is not only perfectly visible, but also extremely practical.

The popular YO sugar-free range is getting a paradisiacal boost. The new flavour is called Pink Paradise and offers a refreshingly fruity taste with 0% sugar. The strikingly pink YO syrup is made from pink apple, pink dragon fruit and passion fruit. It offers drinking pleasure for every day, without compromise and with a clear conscience.

You can try the new refreshing kick not only in the supermarket, but also in EPAMEDIA's advertising media. In cooperation with Mediaplus Austria, Citylights have been expanded into Refreshment Places. At four locations in Vienna, the edges of the advertising spaces are covered with drink samples. They not only provide spontaneous refreshment as you pass by, but also point the way to the thirst-quencher at night thanks to their glow.

"This type of outdoor advertising combines an eye-catching public appearance with product sampling. The product is brought closer to the target group where they actually spend time and move around. There is no more direct way to bring delicious fruit juice to customers," says Claudia Mohr-Stradner, CSO EPAMEDIA.

"Every luxury food needs an immediate proof of concept. And making this possible immediately after the direct advertising contact is the best thing you can do," adds Michaela Mandl, Strategy & Client Manager, Mediaplus Austria.