Mediaplus Austria is setting the course for a digital future. Lena Artes is promoted to General Manager and will be responsible for the further development of Mediaplus' digital service portfolio, the strengthening of customer and market relationships and the organizational expansion of the agency. Simultaneously, the digital management team is being expanded and new structures are established. Irina Kreuter heads the “Implementation & Activation” department with the aim of further automating campaign management and controlling. As “Head of Digital Investment & Growth”, Sandra Schnurpfeil is responsible for strengthening market relationships with all digital media outlets and expanding Mediaplus' product offering. Julia Schlosser and Julia Schnabl will take over the management of the digital client service teams. Their tasks will centered on client and process management and the quality of the agency's consulting and services.

“At Mediaplus Austria, we have a team that values each other both personally and professionally. We are all the more proud when talented people who started their careers with us take on key strategic positions. With her positive energy and goal orientation, Lena Artes has actively shaped the agency in recent years and will take us to the next level of digital expertise and innovation, together with her new team,” said Bernhard Redl and Ronnie Hochmayer, Managing Partners at Mediaplus Austria, in unison.

“These times are more exciting than ever for media and communications agencies. Real-time communication and the efficiency booster AI will shape the future. My goal for Mediaplus Austria is to remain at the forefront,” says Lena Artes about her future role.