Our Top 3 Cannes Contendors of 2022

Creative leaders from our global agency group discuss what campaigns could win a coveted Lion at Cannes.

The Visible Net for O₂ Telefónica

With 'The Visible Net campaign of O₂ and Serviceplan Bubble, the fast download speed of the 5G network can now also be experienced visually. To achieve this, innovative technology was combined with artistic skills. As a first step, the O₂ network signal was measured in various locations in Germany. Then, the data was transmitted to an LED bar hanging underneath a drone which converts the data into light impulses. The stronger the network signal, the brighter the light. 

The Museum of Sound for BMW

The BMW Museum of Sound NFT collection is a unique art series that depicts the sound of BMW M engines through the use of a bespoke data-visualizer. The project aims to immortalize the iconic sound of the M combustion engine as we head into an electric future. The recordings for these 19 NFTs were done on location at Dubai Autodrome in cooperation with various BMW M owners.

The ‘Tunnel Pass Project’ for Red Bull Athlete Dario Costa 

On September 4th, 2021 in Istanbul, World-famous Red Bull Athlete and aerobatic pilot Dario Costa accomplished a hair-raising stunt in his racing plane. He defied all odds to become the first person ever to fly a plane through a tunnel and set five world records in the process. Dario and Red Bull brought the guts and creative agency Wien Nord Serviceplan together with brand partnership specialist Now Serviceplan provided the right backup for him to turn a dream into a success story.