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  • Winning Consumers in the Arab World

    Saudi Arabia’s digital scene is evolving fast, and so are consumer and audience expectations. With 99 per cent internet penetration and a population that is increasingly on their mobiles, brands have adapted to the new way of connecting with them.
    03.Jun.2025
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    ZDF Campaign: Terra X Elevator Quiz Engages Youth

    Discover how our interactive ZDF Campaign for Terra X used elevators to engage younger audiences with knowledge quizzes. ➤Read more!
    12.Jun.2025
  • zdfneo-strategie-teaser.jpg

    ZDFneo Advertising - Series Strategy | HoC Belgium

    ZDFneo advertising strategy beats Netflix with innovative special ads. Show before channel approach increased viewing by 15%. Discover more!
    12.Jun.2025
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As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

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