Agency
Location
Industry
A fresh perspective
Challenge
For many SMEs, IT can feel overwhelming – or they simply ignore it because they haven’t run into any serious problems yet. This mindset needs to change. And so does the way the topic is communicated. It's time to move away from overly technical and abstract language, and instead embrace clear, relatable, and emotionally engaging storytelling that stands out from the usual SME communication.
Showing emotion
Solution
Instead of dramatizing the problem of inadequate IT as it is usually shown – from the user’s perspective – we've created a fresh, highly emotional approach giving the devices themselves a voice. By bringing SME’s IT devices to life as relatable characters, we encourage businesses to show more love for their IT – with Swisscom as their trusted partner.
"Just like people, computers and servers perform better when they're shown a little love."
Executive Creative Director
Serviceplan
Key Facts
Key Takeaways
#1
Everyone needs a little love – our IT too.
#2
Technical topics become more accessible when you add some emotion.
#3
B2B can – and should – be fun.
