The BMW R 1250 GS Adventure is the queen of touring enduros and the perfect companion for world explorers. Whether on the road or off-road. Now the travel experience has become even more exclusive: thanks to the special “Legendary Edition” model, of which there are just 46 models. Serviceplan Suisse at the House of Communication Zurich has staged this collector's item for a digital campaign in a rare and beautiful way.

The year is 1980 and BMW Motorrad launches the R 80 G/S, the first enduro machine with a multi-cylinder engine and the most powerful but also heaviest off-road and sports bike at the time. In 1981, it entered the Paris-Dakar Rally as a ridiculed outsider with Hubert Auriol as rider. And surprisingly prevailed against all the favorites. She repeated the victory four more times in the following years.

Now, 44 years later, the spirit of the BMW R 80 G/S is being revived in the special BMW R 1250 GS Adventure “Legendary Edition” model. Together with the motorcycle design studio Rubberdust, BMW Motorrad Switzerland has developed an individual design that incorporates characteristic elements of the R 80 G/S and combines them with the contemporary elegance of the current successor model.

The fact that the BMW R 1250 GS Adventure “Legendary Edition” carries the spirit of its predecessor inspired the BMW Motorrad team at Serviceplan Suisse to create a subject that links the two models with Double Exposure. The eye-catching key visual, which was shot locally in Switzerland, is now being used in a social media campaign as a still and slightly animated image.