With a fast-paced digital campaign, the agency Serviceplan Suisse is promoting the B2B car subscription YellowDrive - and showing how quickly and easily companies can get the right car.

Running a company fleet often costs companies a lot of time, money and nerves.

At least until now. Because Post Company Cars is now offering a car subscription for companies that makes everything easier: YellowDrive. This allows companies to select the right vehicle with the mileage package of their choice online - and hit the road no later than 72 hours after ordering. Also on board: insurance, registration, services - and a notice period of just 1 month.

The YellowDrive campaign by Serviceplan Suisse sums up just how quick and easy it is: under the slogan “One, two, drive”, fast-paced image sequences show that all it takes is a few clicks - and the journey in the new company car can begin.

“We were immediately impressed by the simplicity of the concept,” says Reto von Arx, Head of Communications at Post Company Cars. “After all, it is precisely this simplicity that sets YellowDrive apart from other providers.”

In order to keep the production of the advertising material efficient, the ads - from the creation of the images to the animation and the sound - were produced in-house at the House of Communication. In addition to a great deal of human craftsmanship, artificial intelligence was also used.

The campaign is played out as display ads, social media ads and is also supplemented by publicity reports in trade magazines. The aim is to generate awareness and sales - and to put YellowDrive on the right track for a successful future