Smart Marketing
Exactly what different media channels do consumers use? At what time? How often? And when are they most in the mood to take in communicative messages? Diversity across the media landscape is increasing rapidly, with simultaneous fragmentation happening in individual media. And there are unstoppable changes in media usage, buying and consumer behaviour. The result: the volume of data and evaluable KPIs is growing immensely, along with the number of specialised media disciplines. You can’t master increasing marketing and media complexity with more personnel and even more specialisation.
Work Smarter – Not Harder.
Meeting all these challenges requires both new ways of working and innovative technological support. Mediaplus continuously develops groundbreaking, practicable solutions and provides its customers with efficient tools and processes for smart marketing management.
These include central marketing cockpits such as our Mediaplus Realtime Dashboards, which are fed from data reservoirs of all relevant data sources, delivering decision-relevant insights in real time.
Cross-media planning systems such as the Brand Investor also enable the development of the most impact- and efficiency-optimized investment strategies across all relevant media channels.
Cross-channel solutions such as the Total Video Integrator and its counterpart, the Total Audio Integrator, combine the very different reach, usage structures and effects of the most important linear and digital channels into a truly integrated moving image and audio mix.
And years ago, with NE.R.O. AI, Mediaplus had already developed a targeting solution for the post-cookie era, offering central campaign control in markets characterized by proprietary isolated solutions.
These are just a few examples of smart marketing. Let us add you to our large portfolio of highly individualized smart solutions.
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