De'Longhi as coffee authority
CHALLENGE
In a market dominated by advertising investment in the capsule system, De´Longhi is the only brand to invest in FACM (Full Automatic Coffee Machines).
EFFECTIVE IMPACT to stand out since we had a much lower budget than the capsule competitors.
Solution
Activate the campaign in periods not usually used by coffee market.
Presence in high reach and qualitative value touch points.
66 % of TV campaign positioned (Sponsorship in News, HQ, Countdown, spots 20” y 30”)
Canvas in relevant areas to target group , street furniture in periods of low advertising saturation.
Key Facts
#1
Leading market share (GFK June 61%)
#2
Spectacular growth in advertising awareness reaching the 2nd position after Nespresso
You can call us at (+34) 91 420 24 09, write to us at
mediaplus-madrid-info@house-of-communication.com
or fill out the form below.
