CHALLENGE

De'Longhi as coffee authority

In a market dominated by advertising investment in the capsule system, De´Longhi is the only brand to invest in FACM (Full Automatic Coffee Machines). 

Solution

EFFECTIVE IMPACT to stand out since we had a much lower budget than the capsule competitors.

Activate the campaign in periods not usually used by coffee market.

Presence in high reach and qualitative value touch points.

66 % of TV campaign positioned (Sponsorship in News, HQ, Countdown, spots 20” y 30”)

Canvas in relevant areas to target group , street furniture in periods of low advertising saturation.

Key Facts

#1

Leading market share (GFK June 61%)

#2

Spectacular growth in advertising awareness reaching the 2nd position after Nespresso

You can call us at (+34) 91 420 24 09, write to us at

mediaplus-madrid-info@house-of-communication.com

or fill out the form below.

Let's get in touch with us!
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Ana Muñoz
Chief Commercial Officer Mediaplus Alma
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