Class at Fruit Store 2024

Spanish children between the ages of 10 and 17 consume just 164 grams of fruit* and 107 grams of vegetables every day (275 grams combined), amounts that fall far short of the targets set by the World Health Organization (WHO) of eating at least 400 grams of these foods every day. In this context, greengrocers are becoming spokespeople for the enormous importance of fruit consumption and the enormous health benefits it brings to their customers and to society. For this reason, and on the occasion of the next Fruit Vendor's Day, Val Venosta is organizing an awareness campaign for children, putting these professionals at the forefront. 

According to the National Survey of Nutrition in the Child* and Adolescent Population, children do not consume the five servings of fruits and vegetables recommended by the WHO per day, which increases the risk of developing cardiovascular problems, obesity or diabetes.

* This is a dietary survey that includes children and adolescents between six months and 17 years of age from all the Autonomous Communities.

It is an initiative of Val Venosta to increase the consumption of fruits and vegetables in children while revaluing the figure of the fruit sellers. 

The idea is to extend a wonderful idea to all corners of Spain: classes on healthy eating for children by greengrocers in their own greengrocers' shops. To do this, we have created easy, fun and didactic material to teach children the importance of eating fruit, focusing on apples, through games, stories and activities according to their age and development.