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Sabrina Alberti-Hager

Corporate Communications

Sabrina Alberti-Hager

Serviceplan Group

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Sabrina Alberti-Hager

Sabrina Alberti-Hager

Serviceplan Group

Corporate Communications

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Simon Fundner

Global Client Development

Felix Bartels

Serviceplan Group

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Felix Bartels

Serviceplan Group

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Nina Stechl

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Nina Stechl

Serviceplan Group

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Issue 1

Best Trends

People, Purpose & Pandemic – these are the core topics that define 2020. Find the first issue of our Best Trends Innovation Update below.

ÜberCreativity Brings Joy

In a world where Covid-19, recession and politics have put moods into a downward spiral, we look at how ÜberCreativity can spread joy across colleagues and culture.

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content overcomes corona

Ad is dead and content rules? Here are the top five reasons why content should be the communications driver of choice now in particular.

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O'dell Union

The chemistry that sparked a partnership which promises to transcend cultural and geographical boundaries? Pereira O’Dell CEO Andrew O’Dell gives insights on the new union.

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ai mediaplaning interview

People or machines – who will be in charge of media planning in the future? Data science and artificial intelligence are indispensable; that much is certain.

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Staudinger Mediaplaning

How sustainable are the media we currently use for advertising, and what might sustainable criteria in media planning look like?

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Amazonisiation platform marketing

To be successful, customer focus is a critical factor. If you want to keep pace, you have to adapt. Reactions to challenges that occur must be effective and from a single source.

Read more

The Power of Rethink

When the world is falling apart, it’s time to create a new one. What advantages Asia and the United States have over Europe, and other exciting ideas from our Innovation Day.

Read more

Next Gen Entertainment

New creative content formats: TikTok took viral content to a new level, while the gaming space was repurposed for entertainment.

Read more

Interested in more content?

Back to Issue #14

Overview

View all Issues

Recent Issue

All articles of issue #1

News & Trending Topics

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