Counteracting volatile market developments, catching trends and reflecting them in our offers, operating competitively and not losing our own corporate identity – that was what we wanted from our Global Marketing Ecosystem.
We have achieved this thanks to flexibility, efficiency, foresight and, above all, a well-thought-out concept based on three simple pillars: humanity, integrity and user-centricity.
Our website is an important touchpoint and often the first point of contact. There are no bots or the like here. Rather, we want to show who we are and what sets us apart. And that is the people behind the work. We give personal insights and share our corporate culture.
Our culture can be described as multisided in every way – multi-international, multibranding, multidisciplinary, multidiverse – but we work in a completely integrated manner and deliver everything from a single source. Just like our services, which are fully integrated and always showcased with reference to the experts behind them and a selection of our previous work. User-centred design and the provision of efficient content and information make it possible for our users to find their way around the site quickly and easily and to always be provided with up-to-date and value-added content. We see the website as a living project and are continuously working to develop its content.
The website is one of our most important showpieces, one of our most important touchpoints worldwide. What customers need to solve their challenges has changed. Consolidation is a matter of particular importance in the area of marketing: many are looking for a service provider that combines all services in order to be able to respond to the market efficiently and in real time. This is what we do very well and want to present even better on our website.
CMO Serviceplan Group
Particular attention has been paid to the holistic brand experience and to strengthening the individual markets and brands without losing key synergies and efficiencies. Maintaining the content and making it available for rapid maintenance play a key role here. Thanks to a state-of-the-art digital asset management system and efficient global processes, all of the Group’s brands and markets can now quickly access central content and efficiently manage local content. This enables greater global awareness and stronger enablement of the respective stakeholders.
In summary, our new website offers users a central point of contact for our services, our values and culture, as well as our experience and references. It provides quick access to our experts and is intended to reflect our commitment to innovation and customer satisfaction.
We were able to implement all of this in our relaunch project thanks to a great team and a great deal of commitment, not only because we bring all the necessary disciplines and experts together under one roof, but also because we regard our agency group as a holistic system and work together in an integrated manner. We see ourselves as a strong unit – we are a team comprising more than 5,500 individuals – and we are proud of that!
Author: Felix Bartels, Chief Marketing Officer of the Serviceplan Group. And thus the main person responsible and client of the Global Marketing Ecosystem in one.
To find out more about some of the voices and minds behind the Global Marketing Ecosystem project, check out our LinkedIn channel, where we introduce you to the people who played a key role in the new website.
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