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Best Trends Ausgabe 12

Best Trends | Issue #12

The twelfth issue of Best Trends kicks off our 23/24 fiscal year under the motto Expanding Horizons! Challenging times and an unprecedented dynamisation of topics and technologies call for new perspectives and change. We look at our first sustainability report, discuss the relevance of narratives and focus on the game changer AI.

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Best Trends

Issue 12

The twelfth issue of Best Trends kicks off our 23/24 fiscal year under the motto Expanding Horizons! Challenging times and an unprecedented dynamisation of topics and technologies call for new perspectives and change. We look at our first sustainability report, discuss the relevance of narratives and focus on the game changer AI.

Florian Haller

Navigating the perfect storm

Everything is becoming more complex, less certain, and less predictable – CEO Florian Haller tells us how the agency group is still managing to grow in this environment.

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Welcome to our digital House of Communication

Welcome to our digital House of Communication

Internal projects are usually special, but now we’re live – with our new website, which is much more than just a website. It is a Global Marketing Ecosystem.

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Mediaplus’ & De’Longhi’s American Dream

Mediaplus‘ & De'Longhis American Dream

How to conquer the drip coffee world of North America? Tamara Alesi and Maria Colón share insights about the biggest marketing success in the North American brand history.

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Benedikt Göttert

How Powerful Are Narratives?

Narratives effectively support the communication of companies by embedding a strategy in a convincing framework for action. In this interview, Benedikt Göttert, Managing Partner of the House of Communication Berlin, reveals what’s behind them.

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WEGREEN: Mehr als nur unser Purpose

weGREEN: More than just our purpose

We have achieved a sustainability transition mindset. It is lived, breathed and full of ideas and initiatives like the weGREEN Campus week – implemented by our employees.

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Sebastian Küpers

Will AI become a marketing game changer?

AI is changing day-to-day work in marketing. We spoke to Sebastian Küpers, AI expert at Plan.Net Group, about what matters.

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