Issue 4

Best Trends

Creative and innovative ideas led us through the Corona crisis – the fourth issue of our Best Trends Innovation Update is all about our insights and learnings of the past year.

Florian Haller, CEO of the Serviceplan Group, talks about what he has learnt from the pandemic and why we should keep on challenging ourselves.

Covid-19 has made it impossible for people to meet up. We sum up what we have learnt over a year of digital events and what shouldn’t be missed in the post-Covid period.

Whether it’s the Covid-19 crisis, remote working or changing consumer needs, CMOs have had a challenging year. Yvonne Wicht lists four insights from our ‘CMO Barometer’.

Creation and media go hand in hand. This makes the impossible possible, as with Hornbach. Three Mediaplus colleagues explain what makes this and the other best cases so special.

The U.S. is more divided today than ever before. Phil Cowdell, CEO Mediaplus Americas, explains the challenges this brings for media planning.

With Design Thinking to an innovative app idea: Ever hunted for supper recipes? If so, forget yesterday’s methods and discover the SCEAT app, developed by Plan.Net Cologne.

Some like it in black on white, while others prefer everything on black. The problems only arise if communications are slow to adapt.

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Issue 4

Group Update

Digital can be phenomenal

4 Insights of CMOs

Our Top 3 Media Cases

There is no “one size fits all”

Just SCEAT!

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