Issue 5

Best Trends

Many things came to a standstill during the lockdowns, while other things evolved to an incredible extent – the fifth issue of our Best Trends Innovation Update is all about current trends, tools and innovations while at the same giving an outlook for 2022.

Generosity is vital in the collaborative process and search for innovation – for clients, colleagues and society. Jason Romeyko shares what a culture of generosity is all about.

What are the factors that determine a podcast’s success? This is what a study by the Mediaplus Group, september Strategie & Forschung and the University of Florida has discovered.

30 countries and a famous brand ambassador, Brad Pitt. Matthias Brüll, Managing Partner Mediaplus International, explains what makes the De’Longhi campaign so unique.

The blogging market is like the Wild West – budget-wise and in the specifics of planning. Olga Golubina of Mediaplus Russia shares how data helps in the strategic choice of KOLs.

Transformation Processes – Three Common Fails

No chance of change: these typical sources of conflict prevent true transformation.

In the emerging post-screen age, we need to create new connections between brands and people. It’s not an easy task, but there are effective measures that can help it succeed.

From premium to modern luxury: Serviceplan is designing the new WMF brand experience to make it stand head and shoulders above its imitators.

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Overview

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To the Newsroom

Issue 5

ÜberCreativity needs Generosity

The Secret Podcast Code

Entering the Top League with De’Longhi

The Advertising Market

Transformation Processes

The Interface is NOT the Brand

WMF

Interested in more content?

Overview

Recent Issue

News & Trending Topics