Challenge

Making an optician's target group addressable?

In addition to its traditional communication channels, Apollo is increasing its online presence. But how do you target an optician's potential new customers digitally?

In fact, exactly this "zooming" mentioned above can be read out and addressed via the user's browser. The first zoom-level targeting! A perfect tool for the optician brand Apollo to reach its target group. If a user increases the zoom of his browser to 150% or higher, this information is transmitted. Only then is our interactive ad played out, suggesting an eye test. Here, a call-to-action invites users to take a free professional eye test at a nearby Apollo Optik store.

Solution

Apollo is present - at exactly the right moment

This specific targeting made addressing users with potential interest in an eye test possible – at the perfect, personally most relevant moment.

During the campaign period, the click-through rate doubled from 0.23% to 0.46%. Our ad achieved a high average interaction time of 19 seconds. In addition, we generated a significant increase in ad recall +83% and brand sympathy +35%.

Key Facts

83

increased
ad recall

35

increased
brand sympathy

100

increased
response rate

"With our "zoom level targeting" we create a customized, future-proof, cookie-free targeting for addressing of the most relevant target group more effectively and efficiently."

Sabrina Duchow

Creative-Media / Project Management

Mediaplus

Awards

Festival of Media Global



1x Gold
1x Silver

The Internationalist Awards of innovative Media


1x Bronze

GWA German Effie Awards



1x Silver

 

Let's get in touch!
Sabrina Duchow
Sabrina Duchow
Mediaplus
Let's get in touch!

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