Artificial intelligence (AI) is changing the momentum of the economy. Not everywhere, but in many stages of the value chain. These include marketing, especially media planning. Why? Because in an increasingly digitalised, data-based and fragmented media landscape, we need machine support to achieve optimal advertising impact.

At Mediaplus Germany, we are excited to share insights from behavioural consultancy, Behave, who are part of our partner agency Total Media Group, who contributed to the Advertising Association’s report, “Advertising and AI: Showcasing Applications and Responsible Use.” We are proud to be a founding member of the AI Taskforce and to have participated in the development of this report. Read more about the report.

Find out how fragmented media and cookie-blocking are changing communication. Discover the central role of first-party data and retail media in addressing customers. Mediaplus Group and LAYA Group offer a comprehensive, AI-based consulting service to help retailers and advertisers take full advantage of the new opportunities.

Artificial intelligence (AI) is not only changing the way we work, but also opening up new avenues for growth and innovation. At Mediaplus, we see AI not just as a tool for automation and rationalization, but as a springboard to new possibilities, more innovation and more tailored solutions for our customers.

SXSW is the leading conference for trends and innovations in marketing, technology and future topics. Decision-makers and thought leaders meet every year in Austin, Texas, to be inspired by expertise, future visions and the latest trends. We will be there and will bring you the most exciting trends, topics, learnings, insights and impressions. Be there when the future is being shaped.

At Mediaplus, we are convinced that sustainability and media planning are inextricably linked. Companies are increasingly turning to media and platforms that make a sustainable contribution to society, and new legal requirements also demand sustainability from suppliers. As a media consultant and partner, we support companies in positioning themselves sustainably in this situation and show them ways to plan their media sustainably.

Gaming, realtime, speed, sustainability, new generation, smart marketing – the media industry is full of buzzwords. But what do they really mean? In our Seconds of Media, our international Managing Partners from Mediaplus explain to you in a concise and comprehensible way how these terms can advance your communication strategy. Let us press the (de)buzzer for you!

The meaning of media has changed. Consumers today use media to confidently shape their own consumer journey. They expect to get what they want, when they want it, wherever they are. And in real time. The currency brands can use to make this possible is real-time data – the digital footprint that consumers leave behind when consuming media.

With our Geo Intelligence, we offer you a full-service solution for optimizing your communication campaigns in all relevant areas, from marketing to communication, sales and expansion. We refine your media strategies using spatial analysis, advertising research and customized communication recommendations. Everything from a single source – from national to local.

In a world that is constantly accelerating, more and more brands and offers are competing for our attention; thousands of advertising messages bombard each of us every day; but our media time budget remains limited. This creates what is known as the “attention gap”. At the same time, consumer expectations of brand transparency and ethics are rising. How do advertisers manage to capture the attention of their target groups and create authentic and emotional connections to their brand in the face of this?

Discover the world of gaming and eSports marketing with Mediaplus Gaming. Our experts provide comprehensive advice, modular workshops and campaign management to successfully position your brand in the booming gaming scene.