We see sustainability as a holistic challenge, do you? A one-dimensional view of the ecological aspects is not enough for us. Sustainability encompasses three dimensions: Environmental, social and economic. Only when viewed holistically can an integrated sustainability approach be created, which we develop together with you along the supply chain. In addition to topics such as reducing and offsetting emissions, we therefore also deal with the sustainability assessment of all participants in the media booking process and conduct research in the field of ethical journalism.
Current sustainable media projects
RESPONSIBLE MEDIA INVEST
Media budgets are shaping the media landscape of the future. The media brands that advertisers support with their media budgets will flourish in the long term. We need a holistic and independent way of evaluating media according to their sustainability in all dimensions. In short, media planning needs an additional KPI alongside affinity, reach and price-performance as a decision-making aid to enable greater sustainability in media planning. To this end, we are initiating an industry-wide, independent scoring system. Media partners are evaluated independently on the basis of ESG criteria. This KPI flows into our planning and is weighted individually. A revolution in media planning!
VALUE MEDIA
Brands justifiably demand sustainability from the media they use for their own brand communication or in whose environments they advertise. In times of fake news and hate speech, we also believe that it is becoming increasingly important to invest in good journalism, in valuable media and in ethical, sustainable journalism. But how can sustainable journalism be defined? And how can value media and good content be taken into account in media planning? We are researching this together with the IU University of Applied Sciences in cooperation with the renowned University of Florida under the direction of Prof. Dr. Lisa-Charlotte Wolter.
Let's talk about... Sustainability!
The range of topics here has grown considerably: legal requirements, opportunities for sustainability communication, consumers’ views, addressing sustainable target groups... Let’s talk about your individual questions or use our Sustainability Circle to exchange ideas with other companies. Our sustainability team is looking forward to hearing from you!
MEDIAPLUS SUSTAINABILITY CIRCLE
Shaping the media industry more sustainably together!
In the Mediaplus Sustainability Circle, experts, media and sustainability managers meet once a month to shape the future of media planning more sustainably in just 60 minutes. In short keynote speeches and open discussions, we work together to develop solutions for a responsible media world. Would you like to contribute your ideas and questions and become part of a committed network? Then sign up and invest one hour per month for a more sustainable media future!
IMPULSE TALK
Sustainable media has many facets. Whether you have specific questions or would like to get an overview, we will bring you up to date on all aspects of sustainable media in a personal discussion - digitally or on site in Munich. The focus: legal issues, addressing sustainable target groups, designing sustainable media campaigns, ethical journalism - or your individual questions.
We look forward to exchanging ideas with you: Which KPIs should stand for sustainability? How should briefings be redesigned? Are additional costs for sustainable media worthwhile? How important is sustainability to your target group?
Would you like to discuss these and other questions with us? Then fill in our contact form or contact us at nachhaltigkeit-mediaplus@house-of-communication.com.
Sustainable Media Solutions
In addition to sustainability consulting, more and more of our clients want concrete product and planning offers that support them in the implementation of their sustainability goals. According to our clients' assessment, the guiding principle in the development and provision of our products is:
"Reduce first and then compensate!"
Here you can find information about our sustainable product range:
Sustainability Insights
CMO Barometer 2024: AI is coming, sustainability is here to stay
Sustainability remains one of the mega marketing trends of the year. Alongside the integration of artificial intelligence, the planning and implementation of sustainability strategies is at the top of the list for the CMOs surveyed.
#THEGOODLINE
Future-oriented marketing is sustainable & CO₂-reduced. With #THEGOODLINE, the Serviceplan Group bundles its sustainability experts under one roof.
This provides customers with a range of products and services from the areas of sustainable strategies, sustainable communication, sustainable production, sustainable media & sustainable digital solutions that support marketing throughout its entire sustainability journey.
You can find more information about #THEGOODLINE here:
Sustainable media refers to media and advertising practices that are ecologically, socially and economically responsible. The aim is to minimize environmental impact while promoting positive social impact. This includes environmentally friendly production methods, ethical working conditions and the promotion of sustainable content.
The media industry has a significant impact on society and the environment. Through sustainable practices we can:
- Reduce our ecological footprint, e.g. by using less paper and energy-efficient technologies.
- Take social responsibility by supporting fair working conditions.
- Raise awareness of the impact of media budgets on media houses and thus inspire media houses to behave more sustainably.
Our agency implements various sustainable measures, including
- Sustainable partners: working with suppliers and partners who also follow sustainable practices
- Green electricity: We use 100% green electricity at all our German locations.
- Resource management: Careful use of resources and alternative waste concepts.
- Travel avoidance: Use of video conferencing instead of business trips.
- Climate neutrality: Certified climate neutral in Germany since 2020.
- Sustainability team: weGreen team to implement the latest ESG guidelines worldwide.
- Sustainability reports: First report for the 2022 financial year, based on GRI reporting guidelines; future reports in accordance with ESRS standards
- Employee training: Regular training on sustainability during the weGreen weeks and Green Happening Days.
- Mobility concept: Free rental bicycles, good public transport connections, car sharing offers.
- Climate protection projects: Promotion of CO2 compensation projects, e.g. tree planting campaigns.
- Customer support: Development and implementation of individual “sustainability journeys” for customers.
Companies benefit from Sustainable Media through:
- Compliance with legal requirements and sustainability standards
- Improving brand image and reputation
- Stronger customer loyalty through responsible action
- Contributing to long-term environmental and social development
Yes, we offer special services that focus on sustainability:
- Green Ads: the AI-supported Green Ads tool offers the opportunity to reduce the data weight of customers' existing digital advertising media and thus make them more sustainable.
- Green Targetgroups: We have identified four different types of sustainable target groups that can be booked via our planning tools and addressed through our targeting systems.
- Green Delivery: As part of Green Delivery, we use partners for our campaigns who rely on green electricity and whose air conditioning technology in the data centers is environmentally friendly.
- Green GRP: With the help of the Green GRP, Mediaplus offers advertisers the option of evaluating and offsetting the individual CO2 emissions generated by a campaign.
And more - feel free to contact us!
Responsible Media Invest: To enable more sustainability in media planning, we use an industry-wide and independent scoring system. Media partners are evaluated independently on the basis of ESG criteria. This KPI is incorporated into our planning and is weighted individually
Value Media: Brands rightly demand sustainable media for their communications, especially in the face of fake news and hate speech, and we are working with IU College and the University of Florida under Prof. Dr. Lisa-Charlotte Wolter to research how sustainable journalism can be defined and used for media planning.
Our responsibility
Sustainability offer
