Inflation-Targeting

Food waste has severe ecological consequences (10 % der global emissions, 931 millionen tons / year, 12 millionen tons / year in Germany).

The food production system must undergo a sustainable transformation. The online provider Motatos is committed to a world without food waste. Their assortment includes everything from mislabeled packaging to items nearing their expiration date, all up to 80% cheaper than the competition.

Due to inflation, awareness of sustainability is diminishing in daily shopping, and everyone is increasingly becoming bargain hunters.

How do we manage to convince exactly the right target group for Motatos?

This allows customers to save money without lengthy searches for discounts while actively combating food waste. Sounds too good to be true?

How does it work?
When purchasing groceries online, shoppers often create shopping lists or fill their carts without immediately making a purchase. This is where we step in, extracting these shopping data to then connect them with current daily inflation data.

Therefore, if the price of a certain product group increases due to inflation, we show EXACTLY THOSE people who are looking to buy these products from competitors an irresistible hint that they can purchase them from us, but cheaper. We do this with dynamic, up-to-date, and entertaining banner ads, all fully automated.

All in line with the motto: Good for the wallet and good for the planet!