Real Chimica con l’agenzia LoRo per il lancio del nuovo Chanteclair Lavatrice Pulito Profondo
Real Chimica collaborates with the agency LoRo to launch the new Chanteclair Lavatrice Pulito Profondo
21.05.2024
The new campaign, which accompanies the relaunch of the entire line, for Chanteclair Lavatrice is airing on major TV networks, radio, and online platforms, with the new reference, Chanteclair Pulito Profondo, as the protagonist.
The "son" of the famous Degreaser, with its enhanced formula combining detergent and degreaser. The first to be pleasantly surprised by the innovation is the washing machine itself, which in the commercial created by the LoRo agency, is animated, with the knobs becoming eyes and the porthole moving like a mouth.
So much so that at the end, it's the washing machine itself singing the iconic jingle "who cleans better than Chanteclair?"
CREDITS
Agency: LoRo - Roberto Scotti, Lorenzo Zordan
Director: Marco Armando Piccinini.
Director of Photography: Alessandro Dominici.
Animation: Insertcoin.
Production Company: Perigeo Associati, Executive Producer Pietro G. Bonetta, Producer Ilaria Re.
Music adaptation and radio production: Paolo D’Errico.
Chanteclair:
Marketing Director: Paolo Balletta
Senior Brand Manager: Monica Lanzoni
Junior Brand Manager: Alessandra Vergano
