This is how we are part of transforming digital marketing in the automotive industry
THE MARCOM ENGINE (TME)
European project based in Germany
THE MARCOM ENGINE is one of the largest sales and marketing transformation projects in the automotive industry and is a fully customized, integrated agency model launched for a large number of European markets together with the BMW Group. TME comprehensively integrates the classic marketing disciplines of strategy, creation and production with all relevant aspects of the customer journey - while elevating them to a high-tech level.
“Being part of this European transformation project is incredibly exciting and educational. We are driving and orchestrating TME's local presence and it's a great example of when the strength of two agencies under one roof really makes a difference for the client."
Managing Directors
Plan.Net Nordics & Mediaplus Nordics
Tailor-made agency trio
Solution
TME in Stockholm consists of the agencies Serviceplan Group Nordics, which includes Plan.Net and Mediaplus, and Monks.
All communication disciplines from Serviceplan's side locally work integrated with our entire House of Communication concept. We also collaborate daily with international colleagues in everything from media hubs to tech nests and partners. Glocal team at its best.
Together we deliver strategic and operational services for BMW Group Northern Europe in areas such as:
- Web
- CRM
- Digital Content
- Analysis and insight processing
- Project management and strategy
- Media strategy and media buying
- Paid Media
- Media analysis and audience mapping
- Performance marketing
- Brand building
- SoMe
Our primary focus are the BMW and MINI brands for Sweden, Norway, Denmark, Finland and partly also the Baltics.
The purpose of this huge European effort, together with the BMW Group, is to improve marketing efforts in the areas of vehicle sales and digital services and to increase efficiency.
TME in numbers
3
Agencies working together on a local level
26
European BMW markets supported by TME
2020
The year TME and BMW Group started the transformation project
