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Building Best Brands through ÜberCreativity

Serviceplan is Europe's largest independent and partner-led creative agency. Headquartered in Munich, we have been one of the top three agencies in all relevant rankings in Germany for over a decade. If you are aiming to expand your business to Southern Europe and are looking for a creative partner, Serviceplan is the perfect agency choice.

Through international networking and our "ÜberCreativity" we create fascinating communication that inspires and anchors your brand as a living, cultural actor in the minds of consumers.

OUR cases

Creativity in action

PENNY

The Wish

F/A/Q

Update HIV

Ferrero

Look at the bueno side of life

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What's new at Serviceplan?

Rainbow Wool – The World’s First Fashion Statement Made from the Wool of Gay Sheep

17.09.2024 | News Article

Space Trash Signs Visualize Consequences of Space Pollution

15.04.2024 | News Article

Nachhaltigkeitskommunikation: Wie funktioniert sie richtig?

Crafting Tomorrow: ÜberCreativity

20.03.2024 | Best Trends

WARC Rankings: Mediaplus and Serviceplan Take Top Spot in Media and Creative Rankings

19.03.2024 | News Article

The Anniversary Edition of TWELVE: A Tribute to Creativity

22.02.2024 | News Article

Best Brands 2024: Top 10 Brands Unveiled

06.02.2024 | News Article

To the newsroom To the newsroom

Our integrated AI approach

At Serviceplan Group, we integrate AI into all of our areas of expertise. The House of Communication (HoC) combines the strengths of media, creative, technology and organisational competencies to offer holistic solutions.

Our HoC AI layer goes beyond isolated use cases and offers a comprehensive approach to technology. This allows us to seamlessly integrate AI into the entire marketing communications process and create the added value our clients need.

Artificial Intelligence

Healthcare by Serviceplan

Created by Excellence

Welcome to Serviceplan Health, where creativity meets healthcare excellence.
Complexity has changed the face of healthcare marketing. The key today is the perfect orchestration of all the disciplines.
In our houses of communication we offer world class talents in creative, medical, media and technology to create successful ÜberCreative communication in B2B and B2C and the same time giving our clients security in everything we do.

Our services for fascinating communication

Ideation & Campaigning

Creative ideas, creative ideation, central ideas, big ideas - there are many thoughts that spark memorable campaigns.

Brand Strategy

A clear brand strategy positions your brand and gives your company direction at all levels.

Design

Send the right message with a unique design language.

UX & Visual Design

User-friendly, simple, efficient: Our UX-Services and Visual Designs make your customers the center of attention.

Social Media

We support your business - from strategy to community management, with analytical-based, engaging content.

Public Relations

From Corporate PR to CEO Positioning and Influencer Relations: a well-thought-out PR strategy generates trust.

Event Marketing

When the lines between the real and virtual worlds blur, unforgettable, interactive experiences are possible.

Content Creation

Strategic and creative: Copy and artwork that stand out.

Content Production

Full service production, post-production, adaptation and CGI - we create content that reaches target groups.

Content Management

Creating optimum content for storytelling and cross-channel publishing: Process and target group optimized.

To all services To all services

Excellente ÜberCreativity

Rankings and Awards

Agency creative ranking

Agency ADC Germany

Agency creative ranking

Interested in Serviceplan?

WE WANT YOU

Don’t know what to do with your creative ideas? We do - join us! Together we’ll develop exciting, entertaining and attention-grabbing concepts, campaigns, brands, strategies - and so much more. We’re ready to get started. The only one missing is you.