Mediaplus wins international E.ON account for 10 countries

Energy group E.ON SE is reorganising its European agency relationships in the media sector. Mediaplus International won the account in a multi-stage pitch against several competitors.

Munich / Berlin, 9. November 2023 — The E.ON Group has decided to work with the Mediaplus agency group in the future, following a multi-stage, pan-European pitch in 10 countries. The partnership will start at the beginning of 2024. The mandate covers media planning, strategy and buying across 10 countries: Germany, UK, Italy, Croatia, the Netherlands, Poland, Romania, Sweden, the Czech Republic, and Hungary.

Julian Lennertz, Chief Transformation and Commercial Planning Officer at E.ON SE: “The entire pitch team around Mediaplus CEO Matthias Brüll did a great job at all levels in a very strong competitive field. We were particularly impressed that all of the agencies involved in the pitch understood the specific characteristics and challenges of the energy market very quickly. Hence, a big thank you to all agency teams for their excellent work. We are absolutely sure that with Mediaplus and our new creative agency we are ideally positioned for the transformation of the E.ON brand that lies ahead of us, but we would also like to expressly thank our current agency, Starcom, for their trusting cooperation over the last year,” says Lennertz further.

Matthias Brüll, CEO Mediaplus: “We are very pleased that with E.ON we were able to convince an internationally positioned customer in an extremely transformative market. We are happy to accept the great strategic task and requirement for responsive action in media management. We look forward to making a valuable contribution to the development of E.ON.”