We extend and expand the cooperation with BMW via “THE MARCOM ENGINE”
Niklas Lamberg, General Manager at Plan.Net Nordics, comments on the extended cooperation
22.04.2025
Stockholm, April 22, 2025 - Serviceplan Group and BMW Group continue their successful cooperation as part of the agency model “THE MARCOM ENGINE”. The extension of the agreement is valid until the end of 2027 and is now also extended with a creative scope. Plan.Net Nordics is the local lead agency for the collaboration in the Nordics.
Niklas Lamberg, General Manager at Plan.Net Nordics, comments on the news:
" It's of course incredibly exciting that BMW continues to have faith in us and the value we add in the great transformation journey they are on. We now also have the opportunity to broaden our offer by managing the creative scope. With the help of AI and native copywriting, for example, we will produce assets and campaign production at a Nordic level, for all channels."
“We are now continuing to increase our Nordic presence with the goal of becoming the End-2-End partner of choice for large organizations in need of transformation and growth.”
General Manager Plan.Net Nordics
