Geo-Optimised Smart Grids (with WallDecaux).
OBJECTIVE:
Optimisation of OoH planning using a wide range of geospatial data
APPROACH:
- Identification of areas with affinity to target groups
- Frequency measurement at the available City Light Poster (CLP) locations using the FAW Frequency Atlas, so that each CLP location can be evaluated in terms of traffic volume (pedestrians, cyclists, cars).
- The criteria are added up to an overall score. In this way, each CLP can be assessed for its suitability and selected for the campaign.
ADDED VALUE:
Optimal targeting significantly increases the advertising pressure within the target group. The people who the advertising message has real relevance for are reached more effectively.
