From idea to impact – and to the top of the world.
What happens when creative minds from media, data, creation, and technology come together every day to rethink the possibilities? When teams across 13 countries collaborate, challenge one another – and together set new benchmarks in communication?
The result is media that resonates globally. And that’s exactly what the WARC Media 100 Ranking 2025 recognized:
Mediaplus is the most innovative independent media agency in the world.
But that’s not all: in the overall ranking, Mediaplus was named the best media agency worldwide.
A success that proves what’s possible when international perspectives, creative energy, and strategic excellence come together – in a network that redefines impact.
Why is WARC Media 100 relevant?
- Industry benchmark for media excellence → It highlights which campaigns and strategies achieve the best results globally.
- Insights for media strategists → It helps brands, agencies, and marketers identify best practices in media planning.
- Recognition for top performers → Agencies and brands receive a global benchmark of their media excellence.
- Data-driven evaluation → Based on results from leading industry competitions, making it a reliable indicator of success.
How is the WARC Media 100 Ranking calculated?
The ranking is based on the results of major international media awards (e.g., Cannes Lions Media, WARC Awards for Media, Festival of Media Global – full list of awards at the end).
Step-by-step process:
- Each year, industry leaders and experts from advertising, media, and branding are surveyed.
- Awards are weighted based on criteria such as reputation, competition level, and reach (on a scale from 1 to 5).
- Global competitions or integrated categories are weighted more heavily than regional or niche ones.
Campaigns and companies earn points based on the awards they win:
Grand Prix: 10 points, Gold: 6 points, Silver: 4 points, Bronze: 2 points.
Points from the various competitions are multiplied by the respective weighting and summed to create the final rankings for:
- Top 100 Campaigns
- Top 50 Media Agencies
- Top 50 Brands
- Top 50 Agency Networks
“It fills me with immense pride that, as an independent agency, we’ve been named the best media agency overall. Honestly, words can hardly describe it. This extraordinary achievement is the result of tireless passion, bold ideas, and the unwavering commitment of our teams, partners, and clients who believe in the power of Creative Media.”
Managing Partner
Mediaplus Group
What makes a campaign successful in the WARC Media 100?
- Innovative media usage – Creative placement and use of channels (e.g., social, programmatic, influencer)
- Measurable impact – Proven influence on reach, engagement, or business outcomes
- Global & local relevance – Strategies that work across diverse markets
- Cross-platform intelligence – Smart combination of data, targeting, and tech application
Awards contributing to the WARC score:
Global: • Cannes Lions* • Festival of Media • Effies* • M&M Awards • WARC Awards for Effectiveness* • Adweek Media Plan of the Year • Internationalist Awards • I-COM Data Creativity Awards • MMA Smarties X • World Media Awards • D&AD* • Clio*
Regional: • Campaign Media Awards • Dubai Lynx* • Effies* (APAC, Europe, MENA, LATAM, North America, plus local markets) • El Ojo de Iberoamerica* • Eurobest* • IAB Mixx Awards Europe • Festival of Media (APAC, LATAM, North America) • Golden Drum* • Loeries* • MMA Smarties (APAC, EMEA, MENA, LATAM, North America) • Spikes Asia*
*media categories only
Excellence is no coincidence – it’s the result of shared ambition
Awards like the German Media Award 2025 or top placements in the WARC Ranking reaffirm our commitment to reimagining brand communication – strategically, creatively, and effectively.
But what truly sets us apart is the close collaboration with our clients and partners.
Let’s talk about how we can create excellence together.
We celebrate!
