The work behind the awards
Our Creative Work
Promoting young talents
#Sparkacademy
The Serviceplan Group not only celebrates award successes in Cannes, but is also committed to promoting young talent with the Spark Academy. This year, 25 talents from five countries came together for the finale of the young talent program in Cannes to develop ideas for our client Lufthansa in an ÜberJam and to be inspired by talks and panels. This annual initiative took place at Serviceplan's House of Communication in Cannes and provides a vibrant platform for young talents from around the world to share, learn and innovate. In doing so, the group strengthens its role as a catalyst for the next generation of creative leaders.
The Cannes Lions International Festival of Creativity has championed creative excellence since 1954 and is the benchmark for creativity that drives progress worldwide. The 2024 edition took place in Cannes from 17 to 21 June.
The festival brings together creatives from all over the world every year. The status of the "Lions" awarded there in gold, silver and bronze corresponds to that of the Oscars in the film industry.