Raising awareness of sustainable investment and climate change
Challenge
The fintech company growney commissioned us, together with the creative agency Philipp und Keuntje, to show a so far underestimated lever in the fight against the clima catastrophe: sustainable investment in the form of fair funds.
Melting polar ice caps, rising sea levels, threatened coastal regions: the climate crisis has become a permanent topic in the media. Despite the urgent messages, the acute need for action is not reaching mainstream society.
Climate change as a business model
Solution
We confronted people with the effects of climate change in an unusual way. With a topic that always interests them: money.
The catastrophe became a business model: THE RISE Real Estate is the first real estate company to benefit from rising sea levels. Based on scientific data, we placed billboards for the start-up in affected areas and triggered the expected shitstorm with advertising on YouTube, Twitter, and Co. This business idea caused controversy in Germany for six weeks.
At the height of the outrage - the planned launch of the first plots of land - "THE RISE" became "STOP THE RISE".
The surprise: the campaign was just a fake, but climate change is real.
Through retargeting, the target group was made aware of growney's sustainable products.
The social media activities generated a high number of interactions. The demand for sustainable funds increased significantly, firmly establishing growney as a leading provider in this field. Traffic to the website multiplied and former critics turned into supporters. The fintech company was able to successfully position itself as an active climate fighter.
Key Facts
