Building one strong brand
Challenge
Task: Develop a new corporate identity to differentiate the brand in healthcare. Additionally, create a cohesive brand architecture across 4 divisions.
Initial Situation: The brand lacked a distinct and memorable identity. Furthermore, with 5 independently operating divisions, there was a lack of cohesion in branding, hindering their market presence.
Special Challenge: First, create a corporate identity that effectively communicated the brand's values and ambitions within the competitive healthcare landscape. Second, we had to ensure that this new identity could be seamlessly integrated across all divisions while still allowing each to maintain its unique identity and market position.
Communication Goals: Clearly convey the brand's core values, establish it as a leader in the healthcare industry, and maintain consistent branding across all touchpoints. Additionally, we develop packaging designs that not only reflected the brand's identity but also stood out in the market. Ultimately, our goal was to achieve a cohesive and impactful brand identity that included both corporate and packaging elements, supported by a clear brand architecture.
Elevating brand presence
Solution
Based on our new positioning, we transferred the results to the corporate identity. We then focused on the packaging design to ensure coherence with the brand's values and mission.
By aligning our strategies with customer insights, we ensured that our solutions met their needs while also differentiating the brand in the market.
This case covers a range of service areas including brand strategy, corporate identity design and packaging design
The concrete implementation involved the development of a comprehensive brand identity system encompassing logo design, color palette, typography, and brand guidelines. Additionally, we integrated this identity into packaging designs across product lines, ensuring consistency and impact.
The implementation became visible across various channels including packaging, marketing materials, POS, websites, and media platforms.
We invested significant brainpower and heart into understanding the brand's essence and translating it into a visual language that resonated with the target audience. Each design element was crafted to reflect the brand's values and aspirations.
Led to increased brand awareness, improved customer loyalty and improved market positioning. This was reflected in long-term cooperation in follow-up orders, positive feedback from customers and stakeholders. The result is greater market reach and improved brand awareness.
