The Future of Communications, from both a global and a Middle East perspective, will be a key focus at annual communications event, Dubai Lynx (March 11th to 14th), the biggest festival in the Middle East and North Africa region for the creative communications industry.

Dubai, February 12th 2018 — Serviceplan Group Middle East, the German headquartered marketing services company which operates its Middle East office from Dubai, is sponsoring the Dubai Lynx Festival for the first time. Part of the programme will see their Managing Director Rami Hmadeh and Director of Strategy, Frances Bonifacio, host an informative breakfast event for ‘The Marketing Society’. Central to this will be the unveiling of a White Paper developed at the La Futura conference last November. The event saw international futurists, experts and opinion formers representing a range of business sectors discuss trends and future innovations, with Communications a key topic. Serviceplan Group Middle East were one of the chief organisers and a partner sponsor of the event, which also included DEWA and Volkswagen.

Rami Hmadeh, Managing Director of Serviceplan Group Middle East, comments: “We are very excited at the prospect of revealing our White Paper to an audience for whom progress and innovation is crucial if they are to remain at the forefront of change in a constantly evolving industry. We will be bringing a global as well as local perspective to the event and that is important for the audience, many of whom are working on GCC and MENA focused briefs and clients.”

Serviceplan is a trailblazer when it comes to the interpretation of future trends and their impact. The agency’s work with automotive giants, BMW and MINI and FMCG stalwarts, including Nespresso and Danone Nutricia has made it a pre-requisite for the agency to stay ahead of cultural shifts, consumer behaviour and prospering market requirements.

Rami Hmadeh adds: “We are looking forward to sharing some of that knowledge at the Dubai Lynx event, as well as inviting audience feedback of course. We want our guests to leave feeling both inspired and appreciative of the role they can play in meeting the requirements of today’s and tomorrow’s generations.”

As well as being an official sponsor of Dubai Lynx, Serviceplan also have a presence on the Jury. Sandra Loibl, Executive Creative Director at Serviceplan Campaign in Munich, will be on the Jury for the Promo & Activation, Outdoor, Interactive and Mobile category.

About Dubai Lynx

The four-day Lynx Dubai event, held at The Madinat, Jumeirah, brings together professionals from the worlds of advertising, marketing, creativity and technology to share their ideas, research and experiences.

A line-up of international experts will be speaking at the event, across five different stages, covering everything from start-ups to cutting-edge innovations. The speakers at the 2018 event are yet to be announced, but they will be confirmed closer to the date. The last day of the event will also see the Dubai Lynx Awards, honouring the best advertising and creative communications work from across the region.

Image 1: Rami Hmadeh, Managing Director Serviceplan Middle East, and Frances Bonifacio, Director of Strategy Serviceplan Middle East. Image 2: Sandra Loibl, Executive Creative Director Serviceplan Campaign.