As of the middle of September, Matthias Breitschaft will become a Managing Director of the Serviceplan Consulting Group, which up to now has been led by Thomas Zervos and Alessandro Panella. Together the three strategists will forge ahead with the growth of the strategy and innovation consultancy for branding, marketing and sales with its now 50 strong team.

Munich, 23 August 2018 — The acclaimed brand strategist Matthias Breitschaft is joining the Serviceplan Group. Together with Alessandro Panella and Thomas Zervos he will be employed as a Managing Director from the middle of September and will enrich the strategy and innovation consultancy at the Serviceplan Group with his expertise. Alessandro Panella explains: "Matthias Breitschaft isn't just a great person and colleague who we are very pleased to be working with. Thanks to his career history, he perfectly complements our service portfolio. Not just his talent, but also his popularity with customers are testament to this."

After holding positions at Scholz & Friends and Jung von Matt, Matthias Breitschaft moved to the Hirschen Group in autumn 2014. There he became co-founder of the brand strategy and transformation agency VORN Strategy Consulting in 2015, where – until recently – he supported national and international customers both in questions relating to brand management and on the topic of digital transformation and its impact on people, branding, communication and business models. He was particularly motivated to move to the Serviceplan Consulting Group because the company is perfectly positioned for a comprehensive, customer-focused and forward-looking brand and transformation consultancy with its various experts – from brand consultants through to business consultants: "I can put together even stronger teams here and provide customised answers to the urgent questions that brands and their managers are dealing with in these challenging times," said Matthias Breitschaft, looking forward to his new challenge.

Thomas Zervos also feels that Breitschaft is coming at an important time: "We have strong growth in innovative consultancy fields and a high demand for strategy development and consultancy for brand management, communication and digitalisation. With Matthias Breitschaft on board, we will be better able to satisfy our customers' wishes."

About the Serviceplan Consulting Group

The Serviceplan Consulting Group is the strategy and innovation consultancy for the Serviceplan Group branding, marketing and sales. It was established in spring 2016 and since then has successfully supported customers with market and customer-focused company management. Its service areas include strategic brand management, integrated communication strategy and innovation and transformation consultancy in marketing and sales. The Group's strengths lie in interdisciplinary strategy teams, a deep understanding and knowledge of the challenges of digitalisation, and management of agile strategic processes. The Group has sites in Munich, Hamburg, Berlin and Cologne with approximately 50 strategists and consultants.

Caption (from the left): 
The Managing Directors of the Serviceplan Consulting Group Alessandro Panella, Matthias Breitschaft and Thomas Zervos.