"Bitte let's celebrate what brings us together“: Bitburger and Serviceplan celebrate the emotional power of football
"Bitte let's celebrate what brings us together:" Bitburger and Serviceplan celebrate the emotional power of football for UEFA EURO 2024TM
14.05.2024
Big emotions and thrilling fan chants: Bitburger, UEFA EURO 2024TM sponsor in Germany, is celebrating the excitement of the EURO24 TM in a comprehensive, cross-media campaign created by Serviceplan. The campaign film shows the authentic anticipation of real fans throughout Germany, without any cast actors, accompanied by an emotional "cabin speech". The film can be experienced on TV, in cinemas, online, social and (D)OOH as well as in stadiums and fan zones.
Hamburg, May 28, 2024 — Football has the power to connect people. With the claim ‘Bitte (engl. please) let's celebrate what unites us’, Bitburger and Serviceplan are taking viewers on a journey through football-loving Germany. In pubs and gardens, but also in living rooms, restaurant kitchens, workshops, mobile homes and market squares, football is celebrated together. Communal and genuine emotions - this is what the Bitburger EURO24 TM campaign film shows in authentic and honest images. Find the film here.
What makes the film special: All the protagonists shown are real football fans and not cast actors. A rousing ‘cabin speech’ accompanies the film and calls for the celebration of a united football festival.
Within the campaign, the ‘Bitte’ (engl. please) is the visual and textual anchor of the communication and introduces the new brand platform, where it’ makes everything possible.
Christoph Weber, CMO Bitburger Braugruppe: ‘The UEFA EURO 2024TM is THE event we are all looking forward to. And it is an event for everyone. With Bitburger and our ‘Bitte’ campaign we stand side by side with the fans and we warmly welcome everyone. Our campaign wants to call for community, lightness and joy and whet the appetite for a great football festival.’
‘Our campaign authentically shows what football is really about: the fans. We get up close and personal with them as they celebrate their summer football moments. These honest, unvarnished emotions create a connection with all the other football fans out there, inspiring and enthusing,' adds Till Diestel, CCO Serviceplan Germany.
As the official national beer of UEFA EURO 2024TM in Germany, Bitburger is launching a major campaign in the run-up to the EURO24TM. The film is the first major highlight of the campaign. It will be accompanied by (D)OOH motifs celebrating small summer football moments and endearing characteristics of German fan culture. Further campaigns are planned for the coming weeks and during UEFA EURO 2024TM.
Serviceplan in Hamburg and Munich is responsible for the strategy, concept, and creation of the campaign.
Serviceplan won a multi-stage pitch in October 2023 and has since been responsible for the brewery group's communicative brand portfolio strategy and for the creative campaign communication of the Bitburger and Köstritzer brands.
Future Marketing, the Serviceplan Group's consulting service within the Plan.Net Group, is largely responsible for the digital transformation of the Bitburger Brewery Group. The focus here is on designing and implementing innovative digital experience strategies that are optimized through integrated journey management and the use of data-driven marketing. A key component is the Bitburger app as a user-centric touchpoint and central data hub within the new MarTech ecosystem - for an individual approach and consistently personalized brand and product experiences along the entire customer journey.
Serviceplan Activation in Frankfurt is responsible for all POS marketing strategies for the Bitburger Brewery Group. A current highlight is the creative design of the European Championship competition for retailers and restaurants via the Bitburger app. An activation mechanism specially developed for the brewery group was used for this.
CREDITS
Bitburger
Christoph Weber – CMO
Svenja Breitenstein – Head of Brand
Leo Caspar Anthony – Head of Content and Creative
Verena Schramm – Senior Communications Manager
Serviceplan
Patrick Hammer – Managing Director
Moritz Dornig – Executive Creative Director
Sebastian Bialon – Creative Director
Tobias Morka – Creative Director
Matthäus Frost – Creative Director
Florian Joester – Copywriter
Agnes Motz – Art Director
Vira Ronkina – Art Director
Christoph Köhler – Head of Production
Mirja-Laurina Johanns – Account Director
Katja Potechin – Senior Account Manager
Julian Hupfeld – Account Manager
Milena Fischer – Account Manager
Produktion
Produktion – Stink Films
Director: Eliot Rausch
DoP: Cedric Schanze
Produktion: Stink Films
Managing Director: Justin Stiebel
Executive Producer: Moritz Merkel
Producer: Michael Hessenbruch
Producer: Nikita Mikitin
Journalist: Jan Henrick Becker
Research: Katrein Baumeister
Photographer: Florian Schüppel
Art Department & Styling: Evgeniy Marantz
Art Department & Styling: Maurizio Gallicchio
Post Producer: Robert Sieg
Editor: Jonas Baumgärtel
Additional Editor: Leonidas Befeldt
Additional Editor: Julian Neville
Additional Editor: Max Eigentler
Color Grading: Jacob McKee
Post Production: nhb video GmbH
Music & Sounddesign: Staub Audio
Voice Over Casting: Massive Voices
Voice Over: Charly Hübner
1st AD: Linus Weber
1st AC: Daniel Merget
VTR/DIT: Chris Pfeiffer
Steadicam: Lasse Liebelt
Sound: Sven Fackler
Gaffer: Alan Waddingham
Grip: Matthieu Rech
Photo Assistant: Marie Moje
Production Assistant: Feline Roosen
Production Manager: Tim Becker
Set Manager Hamburg: Tobias Kukla
Set Manager Gelsenkirchen: Thorsten Scholz
Set Manager Lindau: Jens Geibel
Behind the Scenes: Tim Gehring
Electrician: Alexander von Kienlin
Electrician: Peter Untermeierhofer
Electrician: Harry Thomas
Hair & Make-Up Hamburg: Nikki Podlech
Hair & Make-Up Gelsenkirchen: Claudia Reiter
Hair & Make-Up Lindau: Sabine Gludowacz
Hair & Make-Up Weimar: Stefanie Dimitrow
Runner/Driver: Chris Prause
Runner/Driver: Mojaš Perović
Runner/Driver: Tobias Roloff
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