"Bitte let's celebrate what brings us together“: Bitburger and Serviceplan celebrate the emotional power of football

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"Bitte let's celebrate what brings us together:" Bitburger and Serviceplan celebrate the emotional power of football for UEFA EURO 2024TM

14.05.2024

Big emotions and thrilling fan chants: Bitburger, UEFA EURO 2024TM sponsor in Germany, is celebrating the excitement of the EURO24 TM in a comprehensive, cross-media campaign created by Serviceplan. The campaign film shows the authentic anticipation of real fans throughout Germany, without any cast actors, accompanied by an emotional "cabin speech". The film can be experienced on TV, in cinemas, online, social and (D)OOH as well as in stadiums and fan zones.

Hamburg, May 28, 2024 — Football has the power to connect people. With the claim ‘Bitte (engl. please) let's celebrate what unites us’, Bitburger and Serviceplan are taking viewers on a journey through football-loving Germany. In pubs and gardens, but also in living rooms, restaurant kitchens, workshops, mobile homes and market squares, football is celebrated together. Communal and genuine emotions - this is what the Bitburger EURO24 TM campaign film shows in authentic and honest images. Find the film here

What makes the film special: All the protagonists shown are real football fans and not cast actors. A rousing ‘cabin speech’ accompanies the film and calls for the celebration of a united football festival.

Within the campaign, the ‘Bitte’ (engl. please) is the visual and textual anchor of the communication and introduces the new brand platform, where it’ makes everything possible.

Christoph Weber, CMO Bitburger Braugruppe: ‘The UEFA EURO 2024TM is THE event we are all looking forward to. And it is an event for everyone. With Bitburger and our ‘Bitte’ campaign we stand side by side with the fans and we warmly welcome everyone. Our campaign wants to call for community, lightness and joy and whet the appetite for a great football festival.’

‘Our campaign authentically shows what football is really about: the fans. We get up close and personal with them as they celebrate their summer football moments. These honest, unvarnished emotions create a connection with all the other football fans out there, inspiring and enthusing,' adds Till Diestel, CCO Serviceplan Germany.

As the official national beer of UEFA EURO 2024TM  in Germany, Bitburger is launching a major campaign in the run-up to the EURO24TM. The film is the first major highlight of the campaign. It will be accompanied by (D)OOH motifs celebrating small summer football moments and endearing characteristics of German fan culture. Further campaigns are planned for the coming weeks and during UEFA EURO 2024TM.

Serviceplan in Hamburg and Munich is responsible for the strategy, concept, and creation of the campaign.

Serviceplan won a multi-stage pitch in October 2023 and has since been responsible for the brewery group's communicative brand portfolio strategy and for the creative campaign communication of the Bitburger and Köstritzer brands.

Future Marketing, the Serviceplan Group's consulting service within the Plan.Net Group, is largely responsible for the digital transformation of the Bitburger Brewery Group. The focus here is on designing and implementing innovative digital experience strategies that are optimized through integrated journey management and the use of data-driven marketing. A key component is the Bitburger app as a user-centric touchpoint and central data hub within the new MarTech ecosystem - for an individual approach and consistently personalized brand and product experiences along the entire customer journey.

Serviceplan Activation in Frankfurt is responsible for all POS marketing strategies for the Bitburger Brewery Group. A current highlight is the creative design of the European Championship competition for retailers and restaurants via the Bitburger app. An activation mechanism specially developed for the brewery group was used for this.

CREDITS

Bitburger

Christoph Weber – CMO

Svenja Breitenstein – Head of Brand

Leo Caspar Anthony – Head of Content and Creative 

Verena Schramm – Senior Communications Manager

Serviceplan

Patrick Hammer – Managing Director

Moritz Dornig – Executive Creative Director

Sebastian Bialon – Creative Director

Tobias Morka – Creative Director

Matthäus Frost – Creative Director

Florian Joester – Copywriter

Agnes Motz – Art Director

Vira Ronkina – Art Director

Christoph Köhler – Head of Production

Mirja-Laurina Johanns – Account Director

Katja Potechin – Senior Account Manager

Julian Hupfeld – Account Manager

Milena Fischer – Account Manager

Produktion

Produktion – Stink Films

Director: Eliot Rausch

DoP: Cedric Schanze

Produktion: Stink Films

Managing Director: Justin Stiebel

Executive Producer: Moritz Merkel

Producer: Michael Hessenbruch

Producer: Nikita Mikitin

Journalist: Jan Henrick Becker

Research: Katrein Baumeister

Photographer: Florian Schüppel

Art Department & Styling: Evgeniy Marantz

Art Department & Styling: Maurizio Gallicchio

Post Producer: Robert Sieg

Editor: Jonas Baumgärtel

Additional Editor: Leonidas Befeldt

Additional Editor: Julian Neville

Additional Editor: Max Eigentler

Color Grading: Jacob McKee

Post Production: nhb video GmbH

Music & Sounddesign: Staub Audio

Voice Over Casting: Massive Voices

Voice Over: Charly Hübner

1st AD: Linus Weber

1st AC: Daniel Merget

VTR/DIT: Chris Pfeiffer

Steadicam: Lasse Liebelt

Sound: Sven Fackler

Gaffer: Alan Waddingham

Grip: Matthieu Rech

Photo Assistant: Marie Moje

Production Assistant: Feline Roosen

Production Manager: Tim Becker

Set Manager Hamburg: Tobias Kukla

Set Manager Gelsenkirchen: Thorsten Scholz

Set Manager Lindau: Jens Geibel

Behind the Scenes: Tim Gehring

Electrician: Alexander von Kienlin

Electrician: Peter Untermeierhofer

Electrician: Harry Thomas

Hair & Make-Up Hamburg: Nikki Podlech

Hair & Make-Up Gelsenkirchen: Claudia Reiter

Hair & Make-Up Lindau: Sabine Gludowacz

Hair & Make-Up Weimar: Stefanie Dimitrow

Runner/Driver: Chris Prause

Runner/Driver: Mojaš Perović

Runner/Driver: Tobias Roloff

Download

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Birgit Koch
Birgit Koch
Serviceplan Group
Corporate Communications
Let's get in touch!

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