© Serviceplan Group 2024
Why HR-Marketing?
A holistic employer branding and HR marketing strategy is crucial in the face of fierce competition for top talent.
However, many companies face the challenge of coordinating their activities and recognising the connections between the measures. Often these are not aligned, leading to inefficiencies.
It is time to close this gap and lead your employer brand to sustainable success.
Our entry-level offers:
Discover our three comprehensive offerings that help companies optimise their employer branding and HR marketing strategy and stay ahead of the talent competition and promote a positive corporate culture. From our initial Employer Branding & HR Marketing Assessment Workshop and detailed scorecard analysis to targeted planning and implementation in the Employer Branding & HR Marketing Plan-to-win, we offer you the opportunity to clearly define your goals, measure performance, derive concrete recommendations for action in project charts and implement them in a targeted manner.
Sounds exciting?
Benefits in our collaboration:
- Expertise: With our holistic approach and expertise, we help companies to optimise their employer branding and HR marketing activities and achieve long-term success
- Single point of contact: We bundle comprehensive expertise from all necessary specialist areas and put together a dedicated team with a central contact person for you
- Flexibility: Our three services can be used individually or in combination - depending on your individual needs
- Efficiency: We cover all areas in-house and can offer a wide range of specialist expertise
- Sustainability: Our approach promises to significantly improve your company's situation and give you a competitive advantage on the labour market
"Together, we embark on the strategic journey to find your company's identity and position it as a leading brand and sought-after employer. We will accompany you on your journey with our workshop."
Serviceplan Group
Partner Employer Branding & HR-Marketing
Our "Employer Branding & HR Marketing Assessment Workshop" offers companies the opportunity to determine the company's goals, define relevant KPIs and analyse existing data in an interactive workshop with experts. The areas analysed include various aspects such as employer brand positioning, communication, culture, recruiting, leadership enablement, new work environment, onboarding services and ongoing HR & employer branding operations.
These are your benefits:
- Clear overview of your current situation
- Specific recommendations for action for your employer branding and HR marketing strategy with a clear time horizon
- Creation of a comprehensive scorecard that summarises all relevant data and KPIs
As part of this service, our experts visit the various departments in your company to uncover existing data and visualise additional data using our own tools. We create detailed project charts with clear recommendations for action for each department and team. These project charters serve as a guide for the implementation of the strategy and contain clear briefings for teams, departments and external partners.
These are your benefits:
- Enabling stakeholders to independently implement a powerful employer branding strategy
- Analysing existing data and identifying suitable measures
- Concrete recommendations for action with a clear catalogue of measures for each department
As part of this offering, we work closely with clients to periodise the individual project charters (recommendations for action) and translate them into concrete measures. Our team of experts coordinates all activities and acts as a single point of contact for the organisation to ensure that all strands, partners and departments work together effectively and that the strategy is successfully implemented.
These are your benefits:
- Activities with clear milestones that dovetail seamlessly
- Definition of a holistic HR marketing strategy based on an in-depth analysis of your current situation
- Close collaboration with our team of experts to ensure that the strategy is successfully implemented
