Gaming

What we offer

Your gateway to gaming

With over 3.2 billion players and counting, gaming is no longer niche nor just entertainment – it’s the world’s largest and most dynamic media ecosystem. But while gaming is mainstream, its communities remain deeply unique with their own niches and quirks. Gamers think differently, and brands need to as well.

At our House of Communication, we bring together the expertise and knowledge to navigate this world seamlessly. Our holistic approach covers everything from gaming strategy and in-game advertising to gaming influencer marketing and Esports sponsorships. No matter where you want to play, we make it easy for your brand to connect authentically with gaming audiences and effectively communicate in their worlds.

Ready to unlock a new level of brand potential?

Ready to bring your brand into a whole new world of potential?

Start by signing up to our Gaming Marketing Workshop.

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Simone Jocham

Group Head Innovation

Mediaplus

Our service breakdown

From gameplay to completion

Brand Strategy Gaming

We develop tailored strategies that align your brand with the gaming world, identifying the best platforms, communities, and game titles to ensure meaningful connections with your target audience for long-term success in the gaming ecosystem.

Game Integration

We help you authentically integrate your brand or products into games, creating authentic experiences that enhance gameplay ensuring a natural connection with gamers.

In-Game Advertising Solutions

We offer innovative in-game advertising solutions that seamlessly integrate your brand into virtual environments, providing immersive experiences for players while driving boosting brand awareness and engagement in a non-disruptive way.

eSports Sponsorship

We connect your brand with the rapidly growing world of Esports by identifying and securing sponsorships with top teams, leagues, events, and tournaments to boost visibility and brand affinity among deeply engaged audiences.

Gaming Influencer Marketing

We partner your brand with influential gaming creators and streamers who authentically engage their dedicated communities, increasing brand credibility and consumer interest organically.

Gaming Content Creation

We craft engaging and dynamic, high-quality content designed for the gaming community, including videos, live streams, and social media campaigns, helping your brand stay relevant in the fast-paced gaming world.

Partnerships & Collaborations

We facilitate strategic partnerships and collaborations with game developers, gaming platforms, and influencers, allowing your brand to tap into new audiences and co-create innovative campaigns that enhance both brand visibility and value.

Activations and Brand Experiences

We design immersive brand activations and experiences within the gaming space, engaging players through unique in-game events, digital and physical activations, and interactive elements that leave a lasting impression on your audience.

The reason why

Brand new life

We understand gamers because we are gamers. They’re passionate, loyal, and value authenticity above all else. They’re also tech-savvy, ad blocking experts who are deeply engaged and ready to spend.

Tapping into this vibrant and dynamic, global audience unlocks innovative advertising opportunities, allowing your brand to integrate naturally and seamlessly into gaming culture – boosting visibility, driving growth, and setting you apart.

Our focus? Connecting your brand with the right gaming communities, titles, and platforms to hit your marketing targets and stand out where it truly matters.

Benefits at a glance

Game wins for your business

Connect with a highly engaged, passionate audience that actively interacts with content and brands they value.

Seamlessly integrate your brand into gaming culture, building trust, community, and long-term loyalty.

Tap into a tech-savvy audience with high disposable income, driving more impactful and high-return marketing campaigns.

Our work

Gaming cases

ING

In the second season of ING City, we focused on educating teenagers about cybersecurity. We added new mini-quests and introduced a multiplayer mode where players must catch the hacker and protect the city before the time is up.

To kick off the game's release, we held the first Roblox concert in Poland, featuring a famous Polish Youtuber - Palion. The event drew around 200,000 players, with a peak of over 55,000 active participants in the game.

LENOVO

We created a Fortnite map for Lenovo!
With COVID-19 restrictions coming to an end, Lenovo was keen on getting its gaming audience excited about going back to school – so we brought school to the platform they love the most!
We built a custom Fortnite map in which we hid Lenovo gaming laptops for gamers to find.
If they found them all within the time limit, they were deemed worthy champions!

MINECRAFT

Cybercrime is on the rise - so we decided to beat predators at their own game. We partnered with with KPMG and the UAE Cybersecurity Council to build the world's first ever Cyber Defense HQ in Minecraft. With over 690 million blocks, we digitally reconstructed the UAE with all its iconic landmarks.
After receiving special in-game cybersecurity training, our young cadets put their skills to the test across three carefully designed levels - identity theft, phishing and viruses & malware.

MUSEUM OF SOUNDS

BMW is retiring the M engine – and its iconic roar, so we decided to immortalize it right where their audience is now: online.
Brands were jumping on the trending topic of NFTs left and right, but we wanted to give them utility and use them for their true purpose.
By storing the famous M engine sounds of 20 UAE- based M owners on NFT platform Opensea, BMW made headlines and connected with a focus of theirs: a digital-first audience.

What sets us apart

Why work with us?

1

We bring together media, creative, technology, and organizational know-how under the House of Communication for a seamless and strategic, integrated approach.

2

With extensive experience and a strong track record, we’ve delivered impactful gaming projects across multiple industries.

3

Ethics, data governance, and transparency are at the heart of what we do - ecause great partnerships are built on trust.

Let's get in touch!

Felix Bartels

Serviceplan Group

Global Client Development

Let's get in touch!

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Our agency provides a range of services including game marketing, influencer outreach, social media management, ad campaigns, community building, PR, and app store optimization (ASO).

We help grow your gaming brand by creating tailored marketing strategies, reaching targeted audiences through influencer partnerships, boosting visibility with effective campaigns, and building engaged communities.

Gaming marketing agencies have specialized knowledge of the gaming industry, player demographics, and trends, ensuring your campaigns are relevant and impactful to your audience.

Yes! We specialize in influencer marketing by connecting your game with top streamers and influencers across platforms like Twitch, YouTube, and social media to maximize exposure and engagement.

Our app store optimization (ASO) services focus on keyword optimization, compelling visuals, and improving ratings and reviews, making sure your game stands out in crowded app stores.

We create and nurture strong communities by engaging players across social media, forums, and Discord servers, organizing events, and fostering a sense of belonging that drives brand loyalty.

We use key performance indicators (KPIs) like player engagement, ROI, conversion rates, user acquisition, and social media metrics to track and measure the success of your campaigns.

Yes! Our agency can help with game localization, adapting your game’s marketing to different languages and cultures, ensuring it reaches and resonates with a global audience.

Gaming Marketing Solutions