Fully Autonomous AI Solutions: Serviceplan Group Unveils Agentic Services

Serviceplan Group, Europe’s largest independent agency group, leads the way in introducing autonomous AI agents that deliver core agency functions traditionally handled by humans—such as research, content creation, insights, and design. Combining speed, efficiency, and scalability, these Agentic Services enable brands to elevate their marketing activities to the next level.

Munich, 10 October 2024 – Plan.Net Group, part of the Serviceplan Group, has achieved a significant milestone in its work with AI: With the launch of Agentic Services, it now offers clients access to a new range of services where AI agents autonomously handle complex tasks traditionally performed by humans. This makes Serviceplan Group the first agency group to integrate such AI agents into its service portfolio—a major advancement for AI utilization in the advertising industry.

In the current phase, select clients gain access to services such as research, content creation, CI monitoring, insights, and design, all delivered by AI agents. These agents operate autonomously, taking on repetitive, time-consuming tasks that can now be completed much faster and more cost-effectively. At the same time, Plan.Net employs a "human-in-the-loop" approach, ensuring that the advantages of AI are combined with human expertise. This approach integrates human creativity and contextual understanding, allowing clients to benefit from the speed and scalability of AI without compromising on quality.

"We’re incredibly proud to introduce Agentic Services to the market," said Sebastian Küpers, Chief Transformation Officer at Plan.Net Group. "Our clients now have access to Agentic Services such as competitive research, content strategy development, and even the creation of design tokens. These agents collaborate intelligently, delivering high-quality, fast, and scalable solutions.”

Agentic Services: How Brands Can Benefit

In contrast to simple prompts used in tools like ChatGPT, which provide quick but often superficial responses, Agentic Services utilize autonomous AI agents. At its core, the system is based on so-called “Agentic Workflows", which allow tasks to be broken down into subtasks, enabling multiple specialized AI agents to work on these subtasks. They continuously improve their results self-critically and in a collaborative manner. As a result, Agentic Services can manage complex, multi-stage workflows without requiring human intervention at each step. The outcome: key processes in marketing and sales are automated exponentially more effectively than with traditional, single-stage AI systems.

Serviceplan Group’s Agentic Services Portfolio

Initially, the Agentic Services will focus on providing research solutions, such as competitive analyses and industry insights. Continuous monitoring of competitors, for instance, can be delivered in a fraction of the time and cost compared to traditional methods.

The Agentic Services portfolio is currently being expanded and will include additional functionalities in the near future. AI agents will analyze website data, enabling brands to gain a deeper understanding of their user insights. In the content area, all tasks along the content supply chain can be automated by AI agents. Furthermore, AI agents will assist in the creation and management of design tokens for digital ecosystems, ensuring brand consistency while elevating personalization at scale to a new level.

“We believe that the combination of AI-driven efficiency and human creativity is the future of the agency model,” says Florian, CEO Serviceplan Group. “Agentic Services enable a new way of working, where AI agents take on repetitive, time-consuming tasks. This allows our experts to focus on what machines cannot do: bringing creativity and valuable insights to the table.”

Find more information about Serviceplan Group's Agentic Services offering here.