In our 13th Best Trends issue, we have a look at the marketing year 2024 and give you background information and interesting facts about the topics that will be relevant for CMOs next year: Sustainability, Artificial Intelligence, Gaming, Customer Journey Management, Creative Production and Emotional Brand Building.

Cannes Lions is just around the corner! The eleventh edition of the Best Trends Innovation Update is all about creativity. What is its relevance in times of AI and Metaverse? Also, we follow our Young Lions to Cannes and discover the top Cannes cases of our young talents. 

It is evident that in these uncertain times, we are recentring on people and brands. The focus is on emotional brand management.Meanwhile, internally, more than ever before, CMOs are people managers, whose main task is to manage people in an agile manner and create an emotional bond between them and the company.

We find ourselves confronted with unpredictable situations and challenges the like of which none of us has ever had to face before. Therefore we now need strategic foresight in addition to speed – but most importantly creativity to expand our horizons and engage with new things. This is the core topic that defines the seventh issue of our Best Trends Innovation Update.

Many things came to a standstill during the lockdowns, while other things evolved to an incredible extent - the fifth issue of our Best Trends Innovation Update is all about current trends, tools and innovations while at the same giving an outlook for 2022.

Challenges and creative solutions – these are the core topics that define the third issue of our Best Trends Innovation Update.

People, Purpose & Pandemic – these are the core topics that define 2020. Find the first issue of our Best Trends Innovation Update here.