Florian Haller, CEO of Serviceplan Group, and Yinka Ilori, Designer: The picture shows two men smiling warmly in the camera and presenting a magazine that reads the title TWELVE, which has a neon pink, green and yellow illustration as a cover.

How can a #FuturePositive mindset empower companies and individuals to shape a better tomorrow? Optimism is a powerful renewable energy – fueling ideas, action, and change. Dive into the latest edition of TWELVE for inspiring insights, practical strategies, and a fresh dose of future positivity about what lies ahead!
Digital collage combining elements of nature and technology. Floating objects include a light bulb, a measuring tape, a mechanical hand, plants, a DNA strand, a robotic car arm, and digital numbers. At the center, Earth is visible, surrounded by symbols of science, sustainability, and innovation.

Why "Made in Germany" is trusted more on a global than a national level, old quality labels such as "German Engineering" are losing their relevance and how German brands can establish themselves as humane and progressive in the future – Stefanie Kuhnhen and Stefan Baumann on our study "The Future of Made in Germany".
Illustration of a young woman with long, light blue hair and futuristic tattoos on her face and body. She wears a black leather outfit, headphones, and holds a small electronic device in her hand. The background features a nighttime futuristic city with colorful, glowing billboards and a blurred effect.

Gen Z is sometimes seen as addicted to social media and detached from reality. But we can learn a lot from how they use digital spaces and are reprogramming the social system.

Kevin Heil, Unit Director at hmmh AG: The picture shows a smiling man with short brunette hair in a navy suit, who looks directly in the camera

Ready for the Accessibility Act? AI agents facilitate WCAG implementation, helping companies build an inclusive web presence.
A black and white illustration of a woman's head. She has colorful short curls with flowing hearts around her head.

In an era where AI offers endless possibilities for content creation, one question remains: How can brands create emotional resonance?
A futuristic digital world with a glowing blue Earth hovering above a high-tech interface.

2025 began with increasing business and marketing pressures. Agencies face rising expectations. Time to review, transform and prepare for the future with more efficient processes.

Portrait of a man with medium-length curly hair and glasses against a pink background. He wears a dark blue sweater over a pink shirt. His arms are crossed, and one hand touches his chin while he smiles warmly at the camera

A CEO is more than a leader – they’re a brand. How do they build trust, inspire loyalty, and shape a future where authenticity and connection matter most?

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