Let's talk: Penny Christmas 2022

The wait is over. One year after PENNY's emotional Christmas spot ‘The Wish’ moved people in Germany and around the world, and won multiple awards including a Grand Prix at Cannes Lions International Festival of Creativity, the eagerly awaited new PENNY Christmas film is now available online and on social media.

The 2022 PENNY Christmas film – ‘The Rift’ - is again highly topical and no less emotional than its predecessor. ‘The Rift’ addresses the divisions that are increasingly running through our society, and implores viewers to encourage an open dialogue with their neighbours. The campaign is an urgent call to listen to each other again. A plea for fewer barriers and more empathy: a clear message, even beyond Christmas and more explosively topical than ever. The film was conceived and realized by the lead agency Serviceplan Campaign in Munich, and directed by Seb Edwards (ANORAK Film).