Impact-Based Crossmedia Planning
Increasing media fragmentation requires new forms of media planning: holistic, impact-based, and ROI-maximized across all media channels and activities.
For holistic investment decisions, the Growth Investor identifies the optimal media mix using its own AI. The tool combines all critical media factors of all important media measures into one system: costs, target audiences, reach, and above all advertising impact – from awareness to sales. In short, the Growth Investor ensures the maximum return on media investment across all channels.
Configured individually by us for the respective brand, its budgets, target audiences, and goals, the Growth Investor's AI autonomously evaluates millions of media mix scenarios and recommends the most effective media mix. This can then be finely planned and executed by our experienced channel specialists.
Masters the complexity of the media landscape
AI-supported identification of the strongest ROI media mix
Brand-specific, impact-based and cross-media
"The Growth Investor is the ideal tool for optimizing your strategic media planning, based on different goals, and achieving the maximum return on media investment per media type, either per campaign flight, or for the entire year. And this is just the beginning: Not only have we integrated even more performance channels, but we can now also holistically optimize the interaction between brand and performance."
Mediaplus
Let's talk about... Growth Investor!
The Growth Investor is the central strategic tool of Mediaplus. The Growth Investor is a central Mediaplus strategic tool. With the help of Artificial Intelligence, it enables the analysis and evaluation of countless campaign scenarios in real-time to ensure the optimal impact of future campaigns. By combining all critical media factors such as costs, target audiences, reach, and above all advertising impact, the Growth Investor integrates all important aspects of holistic media planning.
Configured individually for your brand, your budgets, target audiences, and goals, the Growth Investor AI evaluates millions of media mix scenarios and recommends the most effective media mix. This can then be planned and implemented by our experienced channel specialists. Through this holistic approach, the Growth Investor maximizes the return on media investment across all channels.
Take advantage of impact-based crossmedia planning and optimize your media mix to maximize ROI. We would be happy to advise you on your individual needs in an informal conversation. Contact us now to learn more and take your marketing strategy to the next level.
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