Facit Digital

SCIENTIFIC AND PRAGMATIC

Born Agile

Customer research must be agile and pragmatic so that insights can truly be applied. Our roots lie in usability research, a discipline where pragmatism has always been a top priority.

This DNA means today:

Learning together and discussing solutions instead of producing extensive reports
Repeated, rapid research iterations instead of massive studies
Parallel research and creation processes

We share a passion for pragmatically applied professional research. We love to crunch numbers and are also empathetic in our dialogue with the consumers. We work solution-oriented and as agile as our clients. We are experts in service design, customer experience, user experience, and usability. We understand the language of consumers as well as that of various project stakeholders.

Our research fields

CONSUMERS

Behaviours
Attitudes
Customer Journeys
Contexts and social backgrounds
Needs and painpoints

PRODUCTS

Product innovation
Value propositions
Features
Bundles & pricing
Market potentials
UI, UX and usability

MARKETING

Topics
Channels
Formats
Stories & creatives
Advertising effect
Conversion

RESEARCH SERVICES

Global Reach

All our research tools can be applied in all markets worldwide and in all languages.

For our qualitative research, we combine the best of remote, community, context, and in-lab settings.

Our moderators are trained UX and CX experts in more than 20 markets; our team of live interpreters operates at a native speaker level.

We can reach even very specific B2C and B2B audiences in Europe, America and Asia.

We work with the major international online panels for quantitative research.

Customer Centricity Lab

Our fully equipped research facility

Focus group

Simultaneous translation

One-way mirror

LEARN UX

Learn from practitioners. At the Facit UX School, our trainers not only impart high-quality knowledge but also share with you their professional experience in UX—and their passion for good user experience and usability. Since 2017, we are a recognized training provider of the International Usability and UX Qualification Board (UXQB).

CPUX is the key to your success as a UX professional. Each CPUX curriculum provides solid theoretical knowledge, enriched with examples from our practical experience. By passing the exam, you secure a certificate that is internationally recognized in the UX industry.

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Our services

For customer-centric product management, the target audience must be engaged in the appropriate way at every stage of the product life cycle. This often starts much earlier than one might think. We utilize qualitative and quantitative research tools throughout the design thinking process to ensure the success of the products.