NE.R.O. AI

With changing media consumption behaviour marketing is becoming increasingly digital, following media usage patterns and consumer attention. For years now, digital marketing has had to compensate for the gradual erosion of other media and contribute to brand success.  Digital marketing has mostly addressed this increasing pressure through the use of third-party cookies – whose final demise is now imminent. Brands that rely on the effectiveness of digital marketing and wish to continue enjoying its benefits should transition rapidly to high-performing and scalable alternatives – or face significant losses.

Due to privacy and browser restrictions, traditional, cookie-based digital marketing techniques are no longer effective. NE.R.O. AI by Mediaplus, on the other hand, is based on universal data signals and website content to precisely target audiences without personal data and invasive techniques. Using a learning large language model, we identify user characteristics, topics, and even semantic connections for more precise, future-proof, and scalable audience targeting, including consideration of psychographic and behavioural aspects.

The Mediaplus Targeting Suite, combined with NE.R.O. AI technology, reaches audiences without relying on user consent or cookie profiles. Our technology scans thousands of articles on German-speaking websites daily, generating up to 50 audience attributes. This enables not only behaviour- and intention-based targeting but also reaches and reactivates previously underserved users without cookies and IDs on the open internet.