Empowering High-Impact Strategies - Media Activation
The skilful orchestration of all channels and the playout of relevant content at the right time is crucial to the success of a campaign. It is a success factor and builds the bridge between AI-generated content and specific media planning and targeting.
Based on data and with machine learning (ML), predictions for the future can be made with a probability of 80% and specific recommendations for action can be derived from this.
This improves contact quality, prevents churn and, conversely, leads to more effective campaigns with higher conversion. In this way, we continuously and iteratively optimise the budgets for media campaigns across all channels.
Automation and acceleration: We use machine learning (ML) to process huge amounts of data and recognise patterns and correlations for optimal media planning across all channels.
Personalisation and targeting: With data-based personas and AI-Marketing, predictions can be made for the future for even better contact quality and frequency.
Real-time optimisation: AI enables continuous analyses of campaign results and rapid adjustments to changing market conditions.
Data-driven decisions: Data-driven analyses and forecasts allow strategic decisions to be made for campaign optimisation.
Resource efficiency: By automating manual tasks and self-optimising algorithms, available resources are used optimally and for more important tasks.
Sounds interesting?
AI-Marketing-Suite for Media-Activation
N.E.R.O AI
Discover the future of marketing now - cookieless marketing with NE.R.O. AI from Mediaplus! We offer a high-performance and scalable solution that works without third-party cookies. Contact us now to find out more and position your brand successfully.
Growth Investor
Impact-based cross-media planning
The Mediaplus Growth Investor masters the complexity of an increasingly fragmented and heterogeneous media landscape. AI-supported, holistic and impact-based, it identifies the media mix optimized for the strongest ROI with a focus on your brand-specific goals, target groups and budgets.
What does AI mean for us and our customers?
We are not using AI to replace people, but to strengthen our teams in a targeted manner in terms of strategy, consulting and implementation. In an increasingly complex communications landscape, it is human creativity and expertise that creates true competitive advantages - not mere automation.
Mediaplus
Beyond Boundaries - what makes us unique as AI agency
Our goal is to make our customers even more successful. We rely on AI in all areas of collaboration. From individual language models to customised AI applications for your industries.
We started using AI at an early stage where it is necessary to analyse large volumes of data from different sources. This allows us to utilise synergies, increase efficiency, enable scalability and open up innovative, creative solutions.
Our expertise in dealing with AI tools and technologies within the House of Communication is diverse and goes far beyond the generation and playout of content. We are convinced that AI can only realise its full potential if it can be seamlessly integrated along the entire value chain. This means smoothly linking strategy, creation and technology as well as implementing the necessary governance structures.
You will find further answers in our FAQs
Any questions left?
By analysing large amounts of data and identifying trends and patterns, artificial intelligence can develop personalised and effective media activation strategies. This results in greater reach and better engagement.
Machine Learning processes large amounts of data and makes predictions with an accuracy of 80%. This makes it possible to derive recommendations for action that lead to better contact quality.
We use strict data protection measures and encryption technologies to ensure the security and confidentiality of your marketing data. We also comply with all applicable data protection laws and guidelines.
