„Inventing narratives about the lives and conversations of others: who hasn’t indulged in this mental exercise? And during travels, when often faced with language barriers, the allure of imagination grows even stronger.
‘Every story starts with a Yes’ naturally bridges our innate curiosity about people, their stories and backgrounds with the essence of the Lufthansa brand.
Yes to campaigns that riff on our most human reflexes.
Yes to capturing the significance of discovery and shared experiences.
Yes to the beauty and truth that lies in what connects instead of what divides us – travelers, wanderers and dreamers.“
An Rietjens
Creative Strategy Leader at Serviceplan Belux