Sustainability communication by companies today not only meets demanding consumers. It is also subject to strict regulation. Successful sustainability communication must therefore always be based on a profound sustainability strategy, clear objectives and proof points that pay into these and translate them into inspiring and credible storytelling.
The problem: many sustainability initiatives are not yet well supported in marketing. For example, 29 percent of all sustainability initiatives in companies are already well implemented at organizational level, but only 10 percent in marketing*. A clear plan is needed to close this gap. And that's what we offer.
In cooperation with the strategy consultancy Butterfly Effects, the Serviceplan Group has created the sustainable reputation navigator. The service provides for the integrated development and implementation of sustainability and communication strategies for companies.
Three phases guide this process after a joint kick-off and getting to know each other:
Including environment analysis, company analysis, stakeholder analysis, regulatory check and a double materiality analysis if required.
Including development of vision and mission, sustainability goals and measures, communication platform (motto/claim) and communication measures as well as their legal check.
including definition of all project initiatives and positioning on an integrated roadmap, constant comparison of internal and external project management, implementation of internal and external communication measures, tracking and optimization of all measures as well as (optional) risk & reputation check.
Our areas of expertise:
Environment analysis, company analysis, stakeholder analysis
Double materiality analysis
Regulatory check (Green Claims Directive, EmpCo Directive)
Development of sustainability vision & mission
Development of sustainability goals & measures
Internal implementation of the sustainability strategy
Development of a communication platform (claim / motto)
Development of internal and external communication measures
Legal check of communication measures
Implementation of internal and external communication measures
Tracking and optimization of measures
The Reputation Navigator offers an integrated approach for legally compliant, credible and inspiring sustainability communication.
From materiality analysis to implementation
Completing the sustainable value chain?
Future oriented marketing is sustainable & CO₂-reduced. With #THEGOODLINE, Serviceplan Group bundles its sustainability experts under one roof.
Our Sustainability Solutions
