We at Mediaplus see sustainability as a holistic challenge, do you? A one-dimensional view of the ecological aspects is not enough for us. Sustainability encompasses three dimensions: Environmental, social and economic. An integrated approach to sustainability, which we develop together with you along the supply chain, can only be achieved by taking a holistic view. In addition to topics such as reducing and offsetting emissions, we therefore also deal with the sustainability assessment of all participants in the media booking process and conduct research in the field of ethical journalism.
Discover some of our Mediaplus products for more sustainability in media planning:
- Responsible Media Index
An industry-wide, independent scoring system evaluates media partners according to ESG criteria. These KPIs are incorporated into our planning and help us to make sustainable decisions.
- Green Target groups
Sustainability has different faces. We have identified four sustainable target group types that represent different needs and values.
- Green Ad
With our AI-based tool, we optimize the file size of advertising materials to reduce CO2 emissions before they are delivered on a large scale. We advise you on how you can make your campaigns more sustainable.
- Green GRP
The Green GRP quantifies the carbon footprint of a campaign across all media channels and enables brands to take responsibility for their environmental impact.
Our areas of expertise:
RESPONSIBLE MEDIA INVEST
VALUE MEDIA
SUSTAINABILITY CIRCLE
SUSTAINABILITY BREAKFAST
GREEN GRP
Green AD
Green Targetgroups
“We were impressed by the detailed data and the resulting transparency, which enables us to analyze our media plan individually with regard to sustainable marketing.”
Expert Marketing Mix
OTTO
Find out how sustainability influences media planning: emissions reduction, impact investing, value media, legal requirements... and time for your questions!
IMPULSE TALK: SUSTAINABILITY IN THE MEDIA
Completing the sustainable value chain?
Future oriented marketing is sustainable & CO₂-reduced. With #THEGOODLINE, Serviceplan Group bundles its sustainability experts under one roof.
Our Sustainability Solutions
