In contrast to traditional and one-dimensional briefing-solution-relationships between clients and agency on the one hand and between accountants and creatives on the other hand, ÜberCreativity always strives to take the non-linear solution path. It ventures onto the unexplored, steep ascent and searches for the undiscovered junction to yet unclimbed elevations.

We asked our creatives from all over the world and from a variety of communication disciplines what they understand by ÜberCreativity. What does this fundamental idea of our agency group mean to them and their work?