Issue 3

Best Trends

Media, makers, brands – these are the core topics that define the second issue of our Best Trends Innovation Update.

23 countries, four continents – Xbox and Serviceplan Group celebrate Women in Gaming worldwide with a special Xbox controller.

TikTok is the social media app of the moment. But brands still have reservations. Serviceplan Germany CCO Matthias Harbeck and his team conducted an experiment using a political campaign.

Victoria Wissmann, Consultant, Planner & Creative Media Manager at Mediaplus, wishes for more courage in terms of creative media planning.

Companies are investing billions in advertising, thus generating measurable CO2 emissions. Green GRP enables companies to offset these through climate-protection projects.

Which content is relevant for a target group is not a question of faith. Instead, a data-driven mindset helps to make digital content more successful.

AR as a new opportunity for brand and product communication: 3 reasons why virtual formats should be part of the marketing mix.

Nowadays, the internet is the most important lead generating channel for the Lifta brand. Reason enough to direct the marketing focus increasingly on digital touchpoints.

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Issue 3

Gaming For Everyone

Spicing up a Traditional Recipe

The wish list of a media planner …

Green GRP

From intuition to insights

Brand presentation using Augmented Reality

A brand goes digital

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