Issue 7

Best Trends

We find ourselves confronted with unpredictable situations and challenges the like of which none of us has ever had to face before. Therefore we now need strategic foresight in addition to speed – but most importantly creativity to expand our horizons and engage with new things. This is the core topic that defines the seventh issue of our Best Trends Innovation Update.

The cookieless future is coming, but nobody quite knows yet what the digital-advertising ecosystem of tomorrow will look like. One thing is certain, however – advertisers should start considering alternatives.

The Metaverse marks the beginning of a new era in which user behaviour will change radically. Eight tips to help brands prepare for the future.

Say Yes To Corporate Podcasts! But Mind 3 Tips

Stories that people want to listen to – those are not only hard to find, but also hard to tell. It is what everyone wants to achieve, but only few know how to do it right.

How to turn the big elephant into creativity

From changing consumer attitudes to gaming taking a prominent role in entertainment – accelerated by the pandemic, communications is undergoing a drastic transformation.

Creative leaders from Serviceplan Group’s global network discuss what campaigns could win a coveted Lion at Cannes.

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To the Newsroom

Issue 7

Why not all cookies are equal

Ready for the Metaverse

Say Yes To Corporate Podcasts! But Mind 3 Tips

How to turn the big elephant into creativity

Our Top 3 Cannes Contendors of 2022

Interested in more content?

Overview

Recent Issue

News & Trending Topics