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Customer Insights Research
Welcome to the world of data-driven insights
We firmly believe that a deep understanding of the interactions in the various dimensions of communication is the key to the sustainable success of your brand. This understanding is based on our 'best insights', which we generate in a data-driven manner and translate into customer-specific recommendations for action.
We turn insights into your exclusive competitive advantage and help you find the right research tool for your requirements. We help you find the right research tool for your requirements and turn insights into your exclusive competitive advantage. Our recommendations are based on your individual objectives. We support you in your brand and communication decisions.
Facts & figures
About Facit Research
Services
Our services
Our core competence: research & consulting
We offer far more than just data - we have customized solutions that are precisely tailored to your individual needs and goals. Our aim is to provide you with concrete recommendations for action that will pave your way to success.
Our expertise extends across various key areas, including brand and communication research, value-based target group analyses and the fundamental advertising impact correlations in various media genres.
Because: Effective communication is the key to brand success!
We concentrate on the decisive interdependencies that have a significant influence on the success of your brand. Our focus is on effective communication, because we are convinced that "impact = success". For this reason, understanding the interdependencies the relationships in the various dimensions of communication is at the heart of our research.
We explore the entire communication funnel in relation to dimensions of brand, creation and media marketing. Our aim is to understand and optimize the impact in these areas.
Our services adapt to your goals
As a research institute closely associated with the media agency Mediaplus, we offer holistic solutions covering all aspects of your brand and communication strategy. We understand the many challenges companies face in today’s world and help you achieve your goals. Whether it’s strengthening your brand, optimizing your communication strategy or improving your audience impact, we are your trusted partner all along the way.
From objectives to recommendations for action
We offer you comprehensive services covering the entire market research process – from defining your objectives and preliminary discussions, to comprehensive research, data analysis, detailed report preparation and well-founded recommendations for action. We accompany you at every stage as a competent partner always at your side.
Discover the variety of our customized service offerings, tailored to your specific needs!
Our market research services in detail
Membership & Awards
Excellent market research expertise
- We are a member of the Professional Association of German Market and Social Researchers, a registered association (BVM)
- 2024: Winner of the BVM Innovation Award for the response mapper
- 2019: Winner of the BVM Innovation Award for the media equivalence study video together with the client community consisting of Seven.One Media, Google and Mediaplus
- 2019: FIPP Award Gold B2B Case for the media impact differentials together with the client community consisting of Mediaplus and Axel Springer Gold
- 2019/2020: ARF Winning Paper for the media equivalence study video
Cases
The Power of Addressable TV
Key Insights from the ATV study:
1. High recall of details:
- ATV adverts attract more attention than traditional TV advertising.
- Particularly strong recall of details with ATV.
2. Effective targeting:
- More people feel personally addressed by target group-specific ATV adverts.
- The target group-specific approach works better on the big screen than on the small screen.
3. Strengthening the brand image:
- Targeting adverts on the big screen improve the brand image.
- Higher ratings for quality, likeability and trustworthiness - especially among light users.
4. Activation in the brand funnel:
- Targeting leads to higher activation.
- Big screen targeting in particular increases purchase intentions and recommendations.
5. High acceptance:
- ATV adverts are positively perceived and accepted, comparable to classic commercials.
- ATV formats are accepted.
This summary shows the effectiveness of addressable TV compared to traditional TV and the advantages of targeted advertising on the big screen.
The key to your brand is our market research expertise!
Unit Director Insights
Facit Research
Customer opinions
Feedback directly from our customers
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Facit Research
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